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Terre Verdi Certified Organic Skincare

ABOUT THIS EPISODE

From finance to facial skincare

When Alessandra de Gregorio switched her family over to a completely organic lifestyle, she inevitably began to look more closely at her skincare products in search of organic alternatives. Not satisfied with what was available on the market, she started making her own products for her friends and her family. 

Spurred on by the number of requests for more products, Alessandra created the Terre Verdi brand. In this episode she tells Karen from Blomma Beauty her story. From how she moved from a successful career in the finance industry to taking on the challenge of sourcing ingredients and gaining Soil Association certification without any prior expertise to formulate her highly effective skincare for all the family. She's since expanded the range which is now sold through their website, at blommabeauty.com and in selected spas and salons in the UK and beyond. 

Hello, everyone and welcome to youanother episode of the conscious collective popass I am carrying fromBronbeauti, and today, I'm joined by Alesandra Degrigorio from certifiedorganic skiingher brand Terry Berdie. Today we're going to discover how therange had started and how it came to be the brand that it is today, hello,Alissandra. I car think you for having Ben Mar tode Ha Lonar everyone and they thank you. So much a'm rely excited because thisis such an interesting story and let's go back a little bit. What is yourbrand? An Holt ESAUC? What's it all about yet I'm making high Faltin certifiedOronixtinter product that are highly innaching and effective od for the skin, yet th they are normentally friendlyand en it twenty three AP prove and Leganand titis are afdable to and just a few more o saying, Orte Governen Esecativeenherashing he USLITA ECAL Lok Range TA had some that I initially crated for meand my family to enjoy and was really happy to offer to my casteot. When Iturned my customs into abusies amazing. And how long have you been in business?You mentioned you made or your family originally, but what was that momentthat you thought I've got something here this this cund really work andhelp other people ye. I Ai Culdhaveenby, around the timetat. My youngest Sauhter was one which is seven years ago and it Seemaa sheari o organic for about five years now, andum, why? Why did you stap making productsfor your family in the beginning Ye? There is a bit of Amisterin here. Idonot increaserly anyintrinteebe amount of Comin myself bother than y motherton, and then I in my twenties and my thirties living a fot pacelife in NewYor York and then in London, working in the financial field or many years, andthen what happened with it with the birth of my children, my loon organicitstarte glowing, and I quickly recall my low for allthe things that are naturaland Odonaan for the Soro etcete and from the tooder en sucke worrying aboutthe pinning products at was uting at home, as well as the clothe whowerewearing and funing. My Fot undered on the stink of cooks that weere using ano Ito, make in monamount from a family and then Chrismas came, and I made afew places: Wir Friends and family member and everyone really loved it andencouraged me to continue a bate inclained in a woman, hopy and OlisticTincar, and I decided to set about...

Ondater onitaavardy. I feel verystrongly about I affent toten aboutbedeing tat, an Segnacy ato enjoyfeltet. It was afine for me and I not very strong emiction Buto enything thatwas virganic and then Iventually, Madte Wich in career and Um ecause. I wantedto be really happy with what I was doing as a job and Um. My children are Ealy Prord of what I donow and I don't think that thet was totaink. Equally undersplending andencorging ti Iwas ti working in the fanamshow fom industry. Naturally,there's a mealin ofthem, what a lovely story and it so nice, your Amae, soproud of you Um. I mean to go from a career in the finance industry tosomething completely listic. It must have been a real kind of lifestylechange for you, Um. How did you kind of navigate that? Because I think it's aPatt that quite a lot of people come to across ray dogs, they're livingwe vast pace liveme and want to kind of slow it down and then wear yeah Gav Asony Atink? Anyone we made meacount to that trocross road, wher, O CBEOTHING in MoD O. I really want to doyou know I'm going foad. Am I happy with my tog about an I hap Yo with mycareer ifficult for my children for the envolonment Fhorever, I'm doing as Icood and so miter Otiniof that musable question may be around or like thirty M I would say, but itcould be at any time. Li E, my husband, is thinking. Rowdit now is BIS o. Youknow mid forties now, but t en, I think in general we all OFTO ourdsNol the mission jus to Keek chaking, whether it we are happy with Oer doing,and I think it's very important to pen and help me Ta Temetodit. So for me, in that period I was mainly workingfrom flom o Aso, because Anan also theree appears when I was an Aterntycinarum nit wat a bit of time and Iswell. My husband was very supportive.Hant the Children W had lot of house fom from a couple of Babin feturs thetwere coming and going on. Actually atporchildren so was with a litlof BokTaer for Onalotingbot, but I kept spending my evening after the long daythat work and bi te children it a famic inoe. I culd not think that I was any alot of time. U Wesearching! We searching today wesearching tomorrow,UNGL Angodidly, but around Twene o'cloc one joke after midnight midnight just because Iwas really pastionate about the razers that I was doing. anthough te IEDECLEEate for te different product. What they...

...do, wor the don't go and Whetad I helpiToousi te drug. So I decided to take us inex Mlessin and wore myself in a fewclaes that I needed Torat you knowowono top to make interven and ant Eriantoday after few years, Um alo it a learning Crod in at I think. Is itgreat that you've got that curiosity? I can get so important and you can realltell that with the products, because they're formulated so carefully, theingredients lend together beautifully an, but I guess it right. In thebeginning, it took a lot of research to to knowthat lots of trial and error. How long did it take you to develop the rangebefore you started, selling it h, wouldave bee learning, Haland Anisorange to Copar a year, toto, develop and M Ewolten revine befiitaseritote Rudanicafter another year, O than tone Bout Tho years an in the making and and thenthe Waterwak was turive with Norlifon a Mosturi birdtook about comerperformulatand carly from the beginning, tothe ratification and Um, and actuallyjump. Now. This month I ordered only to Todo we to the range, which is the CocoGanboit foatintitatment claying markes, along BNG. There ie Becasi acol manydifferent that many different things itsajet like poliaper, but it's it oovery effective and like a squab from face and body to am very pastionateabout everything of producte. I had on the range an each cotoan read a meaningto it. Behind DRETON and Noso a reason why it was itwas evopmade in the firstplace, O yet yeah. I think the lovely thing about your anges is quite broad.Now, there's lots of different opptions, but Noyou haven't got you know somebrands. FOL Vitinav they've got three different: MOISTUREIDES ER differentcleansing, podact oew, there's lots of kind of crossover, youill product, allreally kind of multifunctional, have their paperan. Did you? Did you launch with all ofthose products in the beginning or what? What were the ones you actually nouchdwith O cat? Your collection, if you lie et yet so I I launched with tree fresh,ok Fehon in the tird fine, and then I broken down to do and now for a Barenreason. Um and then I loshed with a Beautiful Body Oer and the Crean Bomatriver botytalkking, a etacking can nd ten a poner a later ardered aClentingol and an mastoliter was toking...

...about and then Ayogan Fort Gode oil andthe MINIADITY TOR oil connection, which is it a Bo tree. Almost they crombsingularly on the round wor those who antenti can Wen te people who don'twant to have tohava and M in the Pro General Ding time, O Teotin of anymortol at Mater, and I'm obviously for you and for ourswell from a beauty. Organic ingredients is really important and why was it important to you to becomecertified organic m becs? I reallyanlike everything ofthe certification, an offers and Um really reali. All all all of the points arebear ingportant to me from the choice of packaging new, to make sure that Icannot be a becicle, the Trunglo, ingrediens and excusions of the hamfulone Tao to be making sure that there is a Trin of intredient and Um thateverything mean to be tranked back the SORD. So if you have a problet you can,you can O can be fanten that you know exactly Wen the ingredian were made and where they're coming fromand how much Yeu hadpased as Obitanadian inTaiereprobe to Incom ainfactinating to me and NSO. That's why I meanly want to bejerpified organic. I it really an important it's really important, but wewant far Ke ifif to get it healthy and lover really represpend an oportunitythat we have to keep it atoke save to keep it inplad from harmful Ingradianfom Ho Anfu products in Geneal O. I always recommend to look for that. LoLon, especially if you don't know what you're buying M- yes, because, if notjust wit, pain a lot of the ingredients ar very a very small molecualcompetition and it gro deep into the SCIN and it can go in Um intocollectionin the blood, so it it's very important untion. I am. I know that the processis very imvolved M and I you said You'd done that maybe a year into the business. Butwhat fascinates me is going from a financial job toou starting the skiinghedbrand. How did you know where to source these ingredients from to makethe first kind of collection? Because I think that could be quite dorteig. Likeme, Wer, I had no idea where to sorce them from if Weanin time and Hau? U Atthe beginning at the very beginning to...

I took it. Dn Loel an otbt, a been verydeginning, my Gobo Iscertifo Otonic, because amost fonly, believing in thetertification itself, because it was signed, organic crop Ik, a Bi, organiccood at Ceter, was arading ince on the clanning codl that I had ton. You knowthat I decarded to use for my family. However, I decided to ruge the DEMfirst, as hey would have taken a while to be satified as well as to get someinitial Feber from custoers. This way I got to know that different suppliesalong the way IIN Tino, Betoa, Ostemoge, Wee God, otesory and indeed e reallyshamed, to arrange that I have today. I long think that it would have been healthy to formulate before vange and einrocumentec Wito Witot, knowing Realy W, whether I was doing the right thingyeah and but for the thirty fo realy hoped along the way as wol. You know,witheverything Te Laboing, you know pretty much pretty much of everythingand because they non tell him hey yen, come up into which supplies shoul theiuse they that they cannot. They need to be- and you know, foe Parte of the EUSCAKER. Ifeneed to be fair to Evryone, they will never tell you. We have this liteSuppliese to bi from, and so you have to ren find the NOSOLFAnsnot even today, Inbi Tran. Okay. Where should I fi? I don't know how toWer from, and you go to teopetation that several to will say you need to doyour interstory wit, oanma Ta, it iexcept, O 'cause. I was going to aask,I was going to ask: Does the SOTISIFICATION pricess give you a bitof a framework in terms of easily appreved suppiers for the ingredient,the packaging knowow like so Intrei er? Even we befom it a files that you keep,I don't Efo Tha Anbigonpanok, no heikite calls and bated all down thisway and nooneneed to come up Itan what what they expect from you and then Iwere either a pone Aong on or or Overtrik, and then you have to go backand do your rinsearch and and go back to them in the in O, flowing AC. It's along proces. They don'. They don't tell you, you know, wot to do and how to doit, but they they tell you whether you're doing it, okay or not, but andonce you reach the point where you know they're happy with what youhappen. Tay then than they derty Farou, but not not they don't yet. So I it'svery it. I don't want to fame anybody. Thanbe Beter E, I very fair. You know,but I sose that's what makes the...

...cerfification all the more special ifyou like, because it it just shows the commitment- that's gone into it fromthe brand side and also the impartiality of it fromthis soil association side who yourself are sertified with, so it's not something that can just bebought. Um Yo, you can know not be allowed to have this etification, soit's good that they make you go to ane of those stets, even though it isprobably difficult, and if you're not from that industry already it can be areal learning pet in because we are odited every year won.We have an auditor coming onth a year that CA bot a Dan with te going to worwith documentation et Cetera and they not anei. And U I Wul Tol that en because I'm sbecause, I think, becauseicoming from that Paer penancial aveing of anancial industry, that I I know howto keep my econ so isithing and and how about how you make theproduct? Is it still the same as when you first began? Has That changed atall? Well, UM POK are made Um empord by handin Motacton and they're, not mock prodocedo. Anything like that. Just you the're not make I the usualproducts that you see on the self to it could be labeling the same pot of likefive times, because the label is not tright and Yel very funny and Soer, and Lo wicreally put in each onevry product and so Equa Don by end se, I still mak him. You still make theproducts yourselves in a you. Have a Shdia war, a work shop, it's inever e likasetra saint in myhome and the WR Ycandra, yes from whenthe tecopesation comes to Tarti toto sory to check. Then they check them. Also, there keep my ingrediens and allof that and it e you know who trid it taway it. Soif Olauly, I don't hear t the same tool that I use Ol cookingn, Om tetre, butit Goe down at home, Ye it it's niht. I mean I coul be doingit at night. It would be there in the morning, ICOUL Beng. You know whenever I feellike Yoknow, I had the depassion Noyea...

...or tea an the AERGY. I think that's notgreat, because it means that from your side of things, you canreally react to what the customers are buying. If you need to make more youTan, if you you know you're, then making it say that it's as fresh and aspatient as possible for the customer to enjoys it. You'RE GONTA be getting themaximum kind of benefit on this Gen. it's not been sitting in a warehouse oron a shelf for months on hand. Um, which is really reedy great- and Ithink you know you- can really tell the kind of quantity ind the provinence ofof the products and a question I had, though, is at the beginning. You saidyou know it's kind of ECOLARK, but it's afvaudable, but it's also eacingfriendly and sustainable, and you got the certification. It seems like it's.You know very, very high quality product, but your prize point is soaccessible when you compare it to you know: big mainstream beauty, hallbrands. How how do you do that is it eat? You are kind of parting, any kindof profit shing that people can still access it or have you managed to getmealy great relationships with suppliers? Is it mix osthe? Two? Howhow do you manage it tog? I I think it' somting makes amixure ofthe to I want to be able to to togive a product? U To my customer thatthat Thathey can afford and and not just hever selection of the Castomer, because it is organic and Imatra andall the things that I believe in. I think that everyone should really beable to afford it so that they can change their their their lietine in inthe botte. A why I keep my my Pricano andobviously myi. You know I do it from home, so I don't have Fren Tottpay, so I don't have exectentidrapic GrandMi have and also I keep you know my marketing hope really low. I don't domuch marketing because ou obviously I'mnot a Bi Dron, so keeping oder in mind like if you thinkabout Lette, Bi Brond woul be do it Ecou most av the money at Musaberincome, Twad Marketing, an bet or the El on aponit hitself, itALTCO, but ogiently. When you look at it e pot of the culd say a hundredpounds or ninety under eightcum, I becest of the product itself thatDosn't Dontth't o anyhone near that you know ittits much lowger than that,though they have a big margin, because...

Ei la Raine to play whenanny to pay andGoin tey need to. You know: ETIV ECACTITED to the bigger netibitersetcet and a supind markting. So that's why why? While in my gay IDIV UP TEI lunxurious product with OCOC Ingrediens,I don't Anyn gingushing, I don't Anytintetao anty percent ofo chapinglythat might Mih Ming desat very high wated from Tei beginning my bad oil ot wok in organ organation, one ofthe MEST expene go that we have megonic and orbaded princical Ancomeliaorganic. We don't NU place SI or coconut orw if it could begood for Seton fom, certain oftic Oidin, my research Al Mar im not sure aboutbheg products that become a chine. They go to a look of Pote thing so anyway, Ihave my we on Yo, no betur an OK, and I realize that e the Metrixpanin areingends, actually the bact one. So I comcentrated on go and, as I mentionedbefore, I I touted it for me and my fina. So wouldn't you want to be teteto yourself ti your seming, your family, so Om, Toet Onisis? Why managed to Um not to make great troduckbut anything time keep the prases affordable? I want fo ond everyone toreally try them and, U not ne them. Yeah Neay. I think one ofthe things you know on our website in our stors, but that we may se that oncesomeone has wot Yo brand, they won't deviate from it. They wilalways comeback and repeat Putcha if M, which I think you know the product is speakingfor itself rather than a big. You know flashy mocketing campaign, so I thinkthatthat's realy a testient to you, I astomer Sen, Savi so and then they keor acostoer. Now oan six years ago, when I housed seven years ago, fiveyears, agocusma kid coming, but not I don't Nonto, you know. How can I say: shoof is not a show it butit. I E toand speaking f the pustomer who is it thes, your Rangis for? Is it aparticular skin type? Is it a particular age petgre? Is it I'm claying foit let but Wentea Wond, Icot a catontet for the Femina. I think U AG original Creaton Dentar OterMyself, an ateminy there that otheir gentlemetean the maid, simpleingredients, an amaining pawful one and...

...also mote ocuit iatat Moni asking andAndofthe UNITAC now Ma Chin an foinstant Yo love to en some of theproducts such and Awa e wrote Abalancin me befren. I Apur Alto, the Machinea from Mulgaria pororganic M wos water in beautiful itdoesot Takas. In addition of anything they kin tinkplay everywhere. SometimesI enter the Bo Om, Ini, melty, beautiful Gorg, Wanteri, Ilake and alsoPois, as my husband doesn't leave the house in the morning, without Tis netlyfor Mosturwizer tecotifio, like the steat dry. If e doesn't wear um itmitiewizer than actually Itsum iingrated, a pomegranate, CIDO,inalovera Um, and also because the products are convenient to share in anInterfiencon Iti of the Mosteridra come Toa sicter with a punk, so it can beshared by partner wnow wit. Te Contamination, studing infections,etcetera. You don't relize what your singer in the jar you know and when,when you get a most rid temaharizer out, lic like Oqesuri, can com Um in a jaractually, Lo and outfok. In the case of myself, when I made this Troc for me, Iwanted to have something on PA Drin, so I created acentally from neurishingsation tem, we drunk insed en the Roli and thewicare ver gooder antitonteocidens and N anunciating and Thenyet on Abeen Oi, Partica, Coei Pot, potof,O e new thing for many years in the night. So what happens is that the familycomes together in the morning and in the evening and enjoy sharing um athealthy and safe proto. You know Um. It is coe sometime for Inco to see my myseven year old daughter, Um preading, the monkeoptibomb in the drother knee and invente enjoyed shiking e amound,the House hoding the jar it it's really funny so yet swintry a question: Theprodocer Suld't for the family, so whether it's the IFE whois aging, anWOK AANGER agover skin o overstretch mark. U Habon be children iheyreatly foreveryone o anything. I think whenever I am dementrating your produte, Ialwaysaid it's just about keeping your skin ind its optrum conditions, veryarranges, Ma balance ing I finsa. If...

...you're dry, you skill, be more hydratedor if you're oily, like the herds and trees Zeram, that's really good forkind of balencing. The skente just is it's gooden everyday, an maintenancewith tha skin, but it fills supersuperluxury and, at the same timean but I guess I'm quite fascinated E. I I'm actually looking at your productnow and you need the packaging is beautiful. It's these lovely blackbossals black, looking bottles that kind of protect the product. You've gotlovely nap labels of a beautiful kind of gold load. They want it, and but Iwould, I really would love to see a Soto of the first products you madethat Christmas and for your friends and your family. How is there the packagingchange from the beginnings of the range to now? Yes, absolutely don't Shem Lanch IE,Drumat Tirstomomen, I ta to find organic snow a couple of years after alaunch degree, reqentleverdondon and and exchanged in wod. The packagein wasver cotful it Wa Isit was greate fummy a different concert, support o Ticke toTe catry understand what they were buying and loving, not ve, Utingiaboutit, and then, when I redrowned when I Turky Fie. U and I be blundedinstead of having the m the color of T F, the Fon e emabel. U In differentconnor, I had a backlook and Buti had the name of the product, indifferentcolors for the TAME reasor Readi. But then what happened with it most er Um,I a don it to Ol teyears ago, but then a Hapennogpere I regrunbeded again andM, and because iy wanted to potevotrenyreflec e ECO of aganic lojoliatopreebont, reny, beflected ecalof Oganiclobjoya on the card puggaging itself as well Anso. I I created I sort of black andwhite, with a gold look and now I'm otfaying the top roduct toTetitionas as well. So if, if a potition, I want to use theproduct sinner in a studio, Orin a cleaning, corrorinte, they can do that well, Ata larger size, and so it was Hav plained Awas, alearning her but low uter. The pockaging it was Aterbe Proxanto athinkthat we all need to move ut, somehow alwas trek and seen and enterinafter tewhither. We are doing Tovi, saying...

...whethe. We are U in O erm Eteta, but aDeeo a we have er for done, a Reflectingon, the tackaging along theproduct where we have and then Alwas, tweek and Soyet, it's Um it a learningcovicterm. How can I say it diffcompinion of that train is an Ogerto use is cosert of word is an organic kind of progression of the brand. Yetit's not been extreme anab and now let the last question:Let's look forward to the future, how do you see the brand wowing? Have yougot anything in the pipelone you can tell is about and now what? What does the horizon? Looklike Te, Terry Redy, Om cloming to wideen the WANS in thenext couple of years because of time caftter, I always aftinor woul. Do I lecto to see that codo of Te Irili Um thefound of your range, but' still missing, that product O, because I'm UNTOETETO to make everybodyhappy? I ad be parning to Metoduli and it is an really that Ifo or verychallenging, because I'm ready dealing with aboutthirteen products now and Um, also with a different iser. We have a cover pasesas well. We have the little clash Bir and itcart like a til theres, a lot of EES that Soud to the NBIQORARY and and allthe different ingredient, but because I love what I do ofto when, when crangeaway I work and and what I do and I enjoy also spreading the message ofbeing por on to use Um, healty, crinking, Abok, fom iseen in the black line, I see a lot of teaching and yet as well and making the customers awareof Theyou knowwit different N OCANI BA misconceptions: I pay they arein the tinger industry to yes, and so this is really Intotaltomeao, not justmanking and selling ato to Um OPAC yeah. I Gesn't having that honestdand transparenty in that you know all rolls out with having ready, highquantity products ar being very, very credible range, which is you know, oneof the reasons why I love it so much and it's such a joy to work with youand yeah. Thank you so much ealous, I'm Lev fer sharing instory. Hopefully it'sande been incightful for anyone that wants to either learn more about yourplan and your poluct or you know maybe...

...isthinking of starting to formulatethemselves, and you know try to understand just what undertaking it isand how much passion you need to have for it and thanks you very very much. Thank you care for for having me as Owi, and, yes, I definitely look or to workingwith you moner and Um, who preading the Mexqestoo as well Anin. I I iapleasuratit.

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