The Conscious Beauty & Wellbeing Podcast
The Conscious Beauty & Wellbeing Podcast

Episode 10 · 1 year ago

Self Care & Wellbeing: What We've Learnt From The Pandemic


In this epside we're sharing some of the self care lesson's we've learnt as a result of the UK lockdowns during the pandemic. 

The past year has had a profound effect on our lives and has
touched every aspect of them. We have gone through a living revolution, at
times kicking and screaming and at other times sprinting and embracing. Good or bad, we have definitely become more mindful and appreciative of simplicity and back to basics lifestyles which have come with the advent of more time to play with. A concept that was becoming so sought after it was unachievable for many in the rat race that was life. 

So where have we seen the biggest shift in lifestyles and
what has the impact been? 

Our awareness of our lifestyle instantly became apparent and, with many of us spending so much time at home, we tapped into a forgone era
which we considered outdated and out of touch. 

It was now about the simple things in life, which all started from home, instead of outsourcing to clubs, centres, spas and the like. We were now in control of our own lifestyles and we were calling the shots completely.  

Tied into this were shifts in our skincare and beauty regimes. Beauty & Skincare was now all about ‘skinimalism’ which came off the back of a simpler more sustainable lifestyle as a whole and made Natural Glam far more appealing. The need to look flawless and polished had gone with working from home face to face had become screen to screen and, quite frankly, there were more important things to worry about! 

We were not looking for the best coverage, or the most effective contour, or any make up for that matter, instead we were looking for a holistic approach which made us feel better and look better for the longer term. Becoming more in tune with the various aspects of wellbeing and how each one affects the other, our lives embraced fitness, meditation, breathing, the great outdoors etc 

Beauty also became more about rituals and experiences rather than just quick applications and, because purchasing power was limited due to many of us being broke, people saw a great option in multi-use products that performed really well but also, delivered on price.  

People were more willing to spend on nutrition and nutritional health as opposed to make up and skincare. More people were realising the importance of strengthening immunity and internal wellness in order to look and feel better. 

This coincided with the ‘wellterior’ trend which saw people spending more and more time decorating their homes to enhance the wellness experience within their own space-cue the ‘spathroom’ where according to Glamour mag, Pinterest recorded an increase of between 65% & 145% in various bath time experiences. 

People didn’t stop at this, however. They also invested more time on other aspects of their lives including fitness, leisure activities i.e. regular nature walks which involved more time with immediate family and many took advantage of getting more sleep. of course the flip side was that many also struggled in this area as, for many routines were thrown completely off track. Bedtimes became later and later and many felt anxious with the current situation. 

The past year has seen more sustainable practices coming into lifestyles. Predominantly stemming from the need to be more frugal, as consumers feel the strain on their finances many are wasting less, shopping local, not traveling as far afield and of course a dramatic fall in the use of cars has seen a reduction in pollution. 

To sum up, consistent, simple routines coupled with sensual
experiences are sought after with a reduced impact on the planet and a more
meaningful and accessible approach to wellness and wellbeing  

Oh, and welcome to another episode of the conscious beauty and wellbeing podcast, a podcast start about blomber beauty and serpint skin, Shina lights on the contry beauty and wellbeing industry. I'm summer, your host for today's episode, and I'm joined by my gorgeous friends and colleagues Rabbia, who's cofounder of serpent skin, and Karen, founder of Blomma beauty. Hello, ladies, hello, how are you good? Good, good, how are you really well? Enjoying the snow, as we will be kind of just briefly talking about PA say yes, freezing outside, absolutely freezing, and I mean my kitchen and I can feel some of the draft coming to the windows. It was be really cold. So today's episode we're going to be looking at the topics of wellbeing and selfcare. I think something that we've learned, all learned something about in this past year is how to possibly look after ourselves better. There's been a huge shift, definitely so, in I think, our lives and I think the past year has touched each of us in a very, very different way. We've gone through almost, I'd say, a living revolution, if you like, and at times it's kind of been kicking and screaming and then at other times we've kind of run towards these change is an embrace of them. But, you know, we've definitely got did a more mindful and simple way of life, whether it's to do with how we lived day to day. I'm in a lot of us obviously have got things like home schooling going on, we've got work moving into the house. Everything now, I think, definitely is centered within our home and I know from from my own experience definitely that. I think the first lockdown was absolutely fabulous. Absolutely loved having...

...everything in house, not having to rush here rush there. Did you mis find that as well? Yes, yeah, I did. I think you really hit the nail on the head. Like, it's a lovely way of putting it, a living revolution. I think there's been some you know, obviously it's been a bit of a struggle and people have struggled at different times with different things, depending on your own personal situation, but I think there's actually been a lot of incredible positives that we can take out of us all having collectively gone through this completely absurd situation and probably makes some actually more conscious and positive changes as a result of it. So I think it's sometimes hard to remember that there's there's definite positives that you've got to kind of keep channeling them long after this situation is emended, which is hopefully not much longer. Yeah, absolutely, and I found you up I felt so much more great firs well actually. So you you look at the situation around us and yes, you know there's a global pandemic. Things are really dire. It's very uncertain, but you feel so grateful still to be healthy and to be well and, you know, to have that comfort of a home with your loved ones around you. So yeah, there's definitely been a lot of gratefulness. It is gratefulness, but also awareness. I think, having everyone being thrown into the same situation pretty much at the same time, you do start to realize things that you maybe hadn't noticed before about how you were neglecting your own self care. So, you know, I we entered lockdown at been a really busy period in mine and my partner's life's quite a stressful period and also we who are doing this store. At The Times it was very, very full on and you know, you know as well being business owns and trying to grow the business, that you put so much energy into that, into...

...your work, but you also want to keep up with your friends and your relationships with your loved ones, and it really brought home to me how much I was really stretching myself, and I think that's why the first lockdown for me was period of almost recuperation, because I realize I'd really been neglecting my own health and wellbeing by just being a yes person so much and yeah and yes the things, and I think that's something I really want to carry out, carry through long after this is fun, you know, not to the detriment of relationships. Are obviously missing my loved one so much, but just having more awareness of how I'm feeling in my body, myself and my emotional mental wellbeing and and not be not shying away from taking time to just either be alone or just take time for rest. I think that's something that's really good and flagged me from that first situation. Anyway, you're absolutely right there, Karen, and I think I think somewhere, and I could probably concur with that completely and wholeheartedly. I think it was the first time in probably a good at least ten fifteen years that we were actually slowing down and we actually had, I mean a chance to just sort of catch our breath. Life is so fast paced and before lockdown sort of commenced, it was just crazy. You I was running around like aheadless chicken during the day, during the school hours and, you know, obviously doing soap and skin stuff. Then it's picking the kids up and then running around being literally a taxi service for after some school clubs. The weekends with even more manic honestly, we would leave the house on a Saturday at nine am and not return to a six PM because it was just club off, the club, off the club, and it's been such a breath of fresh air having that time to just slow down and actually enjoy one another's company. So obviously people that you're living...

...with just be able to enjoy them and not having to rush out. I found myself screaming less, actually ice totally, and I think you've both you've both got a key point there. It's the time we actually had time to reflect, to kind of look at my goodness, how we living our lives and now having so much time, how can we now live our lives? You know, we really and I think that was something felt unanimously throughout is that we needed to put a break on our lives and part of that, a part of that break automatically impacted on our wellbeing. Yeah, I think that just and I think the point you may robably about gratitude again, that comes from being able to reflect. You know, it's like, okay, we've gone from hundred and ten miles an hour to actually back ten miles an hour, which is actually, you know, manageable. It's like we actually can do things through the day in stages and we can have time to breathe. I when did we have time telling the compete during the day, you know, and that in and just kind of just never. Like I said, it's interesting that you both agree with that because I we've obviously spoken quite a lot throughout the lot down even they were not being able to see each other in person and and I was sort of thinking, you know, I'm very lucky in that I don't have children, I'm not going homeschooling, I can completely focus on work and personal life. You've got this like third element. So it's quite reassuring that you you're feeling that way, because it I guess it can be a bit frazzling if oh my God. It just took a while to get used to the home schooling thing. I think it was tough and I think work suffered a little bit, but something had to give and I think because somewhere and I are blessed in the feather, we're in the same situation as one another. Week. Totally get one another's predicament. So the foot, the seping skin sort of foot, except on the super... accelerator, sort of sort of eased a bit and we just spent quite a bit of time adjusting to life, the new normal, so to speak, to find a routine that worked with the kids. Were sort of set up and happy doing this schooling and all the rest of it, and then sort of eased serpent skin back into it. We were still doing obviously lots of other bits and lots of talking, but it was just, yeah, that's how it was and I think we're also blessed. I think that our children are a little bit older. They're all of school age. They're all pretty independent in terms of the canlog on to a device and attend a lesson, so to speak. I think had they've been younger, would have been a different story, but I think that you're I think the beauty of this whole situation, again bringing out the more positive aspect, is whether you had children or not, you just appreciated that advent of more time. You know just and however you utilize that time would fit into your life and your kind of set up. But you had that to play with now, whereas you know, there was a time where we just didn't have that to play with. So I think, talking about shift, some of the biggest shifts that I kind of found over this past year was always see this immediate awareness of our lifestyles and actually, again, pretty much unanimously, we knew we had to make a shift because it wasn't doing us any good at all. I think the biggest impact is I realized that covid times kind of had a huge impact on mental health and mental well being for a lot of pet people. There's no doubt, but I think the way we were living before as well. There was no reflection, there was no time, there was in all our energy was being expended on literally being robots. That was it. That's how the days were. Kind of one of the best things I think that come out of this is we all appreciated the simple things in life. Our... became our hubs and and, you know, for those of us who are obviously less enough to have space or, you know, whatever we had, it was great because there was no outsourcing or outreaching or rushing to drop the keys off here or rushing to the next meeting or taking a back frame to work. It was all now indoors. So that automatically created this sense of calm. With that, we also saw a shift in our skincare and beauty resumes coming more on point. I think. Beauty and skin care, and this is a new term that I found which I quite like. Actually, I think I'm going to use a lot more, was all now about skinnamalism, and I think that gives away a lot. So it again tying in very nicely too simple way of life which we all, you know, kind of embraced. We wanted a more sustainable life as a whole, and Natural Glam just became more appealing. So we weren't going for more of the makeup, the heavy foundations, the contouring, the color, we were going more for skin, the health. We would, I think, the furthest week go out in terms of makeup was your sort of tinted moisturizers or, you know, just light coverage but something which made you look healthy, dewy but not overdone. Yeah, I think lots of customers of mine have message and said rather than Fay like facing on covering up flaws in my skins, I've really taken this time to feed my skin and get my actual natural and just looking great, which, if you're maybe self conscious bouts that going to work or school run or out to the shops every day, you maybe don't want to take the time and invest in that most transition of of you know,...

...better nutrition, exercise, but also things that you're putting on your skin which maybe aren't doing it so much good. So I think it's been really nice that the shift has been from maybe away from cosmetics and more to skin care, but also rituals as well. There's long as people are doing self care, which is a huge, big topic, but I guess for us our expertise is self care in terms of some kind of skincare or body ritual, and that was really nice to see coming through as well in our kind of customer base. Certainly, yes, we another another trend that I sort of discovered was more and more people were actually concentrating on their homes and kind of doing up homes, and you know it in specifically, what they focused on was the bathroom and, like you say, carry a lot of people were looking more and more for rituals and experiences at home, because obviously spars and salons are now closed, so there's no where to go. So you kind of look for products which are literally, as you say, which which create that wellbeing, which create that amazing sort of spartmosphere at home. And that gave varies to the spathroom, which which is also a really cool term that I came across. Actually not hurt, I'm fut it's great, it's fartroom. Yeah, brilliant one, isn't it? And it just creates an even if you don't have a really dam insto worthy bathroom, if you call it a spathroom, automatically becomes one. Laughter. This, of course, again. So all of this coincided with this world terior trend, but people just saw more and what, you know, because there were spending more time at home, they were embracing it, which I think is about yeah, I think as well that we've got to acknowledge to and I think this plays into the minimalist beauty raging that we both champions so much in our bands and...

...not businesses that I think where people were may be more conscious of cost if they're baby financial situation or their work situation was a bit uncertain. Maybe still looking for products to treat themselves with, but that we're going to get lots of use out of them. And when we done the podcast on low consumption beauty and how multitasking products are so effective at just consuming less overall, but also there's a huge benefit to the little purse strings there. So I think, yeah, it's finding products that make me feel really taken care of. You know, an oil that you can mix up with lots of different things or, you know, a mask that's a bit more customizable, and then you just feel like you're doing yourself some good but not having to hundreds of pounds on all of these easy products that people are telling you need. And Yeah, I think that's the yeah, yeah, it's lovely how it went. sorrycle so it's almost as though we've started perhaps the early two thousands, where it was all about lots of skincare, lots of different products needed. I mean I've came across a joke many years ago that, you know, you could sell a woman a cream from her left elbow if you marketed it just right. So we sort of come full circle from that aspect to literally less is more with the whole skin Sinnamentas a thing, and it's almost going back to our ancestors to a certain extent, where there were so much frugality and the way that they looked after themselves. They were very clever in what they would use and, like Karen said, look at multitasking products that you could use and different things so that you can mix up and customize, and that's what it feels like we've done. We've just sort of gone around full circle, which is being quite lovely actually kinder on the purse strings, but also kinder on our planet. Yeah. Well, as we move forward now, and I think as as I think our spending patterns shift because, like...

Karen said, it's kind of last year has really kind of pulled on the past strings, I think more brands are going to see a shift in who they really market their products to. So whereas at one point it would have been a very higher end, sort of highest higher spending consumer, now they're shifting more their focus more on the lower end of the market, in the middle of the end of the market, because that's where they've got to concentrate on. People don't have as much disposable income as they as they perhaps ti a year or two ago, and of course it's going to take us some time to come out of this situation financially, socially and, you know, in other ways. But yeah, I think it's but going back to these experiences, Karen, that you mentioned glamor that actually recorded that pinterest saw in the increase, if between sixty five and a hundred and forty five percent, in various bathtime experiences, whether that was yeah, whether that was just bath soaks or whether, you know, that was full sort of body treatments. But the great thing is is people are doing it all indoors, which is lovely, isn't it? I guess it's not great for the spars that have had to close down or the treatment centers and the salons that have had to close down, because it's obviously affecting those people's livelihoods, but it's lovely that people have taken that aspect of well being in their own hands and it's obviously something that they need so desperately, especially during these uncertain times, but that they've taken sort of control over that and sort of said, okay, fine, I can't make it to a cellon or I can't see my facialist this this time around. So maybe let's just invest in products that we can sort of mimic the same sort of things that true indulge at home. But I still have faith for, you know, Salon's beauticians, hairdresser spars coming out of this, because I think, just speaking to a lot of our newer customers, they've never really treated themselves in that way before. So I think...'s lovely when you're at home to do it yourself, but there's something even more care taking, of course, going to maybe a day spowl, going for a little express facial or something, just to have that time, yea. So I really hope that people got she has seen you that and yes, support people coming out of it with going out and doing these new habits that they've taken there, I think, and there's nothing like absence making the heart grow fonder, whether you've indulged previously or not, for all sort of eugually waiting for these things to reopen just so that you can obviously have that moment of pumpering. Well, it's funny. I was I was just saying to the other half the other day that as soon as Boris announces a slight easing, the first thing I think everybody's going to do with book a haircut. So I think they're all gonna they're really quick. Friendly struggle is real. Now, Oh my God, we high under scarves, which is why we sometimes get away with it, but it's pretty bad situation. And Oh God, but fry frazzled is well, I'm hoping that people have, and I think this is particular pertning for brands like us who find that education is half our battle. People are learning more about their bodies and about those skins and they're empowering themselves about what their bodies actually need a part of it. So hopefully, when we do go back to the salons, we won't be completely at their mercy. We actually know what we need. Yes, no, I think that's a really good comment. Acts and and they'll be. They'll be a complete shift, I think, in treatments that are offered in what salons come because if you have a client that that knows what they want, you automatically will tweak what you are for them anyway, but hopefully it's going to be a two way thing. We go back. But I mean this journey of education, I think within this last year has been fantastic and...

I think people are taking more and more of a holistic approach. Yeah, not just a skin care but you know, supplements have the rising supplements is gone through the roof, the amount that people now, you know, take and and know why they're taking it. It's not just for skin health, for immunity and those kind of things. So I think it's been an it's been a real sort of positive and all of that, I think, is helping mental well being. Obviously we're kind of making our bodies stronger physically, but I think it all has an impact on our sort of mental health and stress facts as on us. So we we also sorry going to come. No, I was just going to say, and I think another positive and it does still feed into self care but also into into beauty, is kind of a Tupung thing is that I feel with you know, Jim's cinema's restaurants all been closed. People have really had to focus on nature a lot more and get back to nature. was going back to what you're saying about the simplicity and you know, I live in zone two of London. There's not you know, lendon's quite a green city, but I have been pining for the countryside for sure. But I think a lot of people have got back in touch with nature. They can use that as a way to improve wellbeing. But also then it's made them look at other natural products, not just diet. So I think we've seen a big upsurge in people looking for natural beauty products, which right. Obviously we're biased, we just they're so beneficial skin and you're well being. But that's been really nice. Think the I think and it just makes you just tune in to world around you a little bit more, perhaps. I think it definitely does. And sort of tying in quite nicely to that also, something else that shot through the roof was also sleeping patterns. So it and and I actually sleeping patterns was quite a...

...mixed one. So some people we're definitely getting more sleep. They were extremely straighted of sleep, deprived because of obviously the lifestyles that you had been leaving. But there were others who found the lack of routine completely knock things off track. So if they had younger kids, for example, bed times were coming later and later, whereas other people would just take advantage maybe of the fact that didn't have to have a five am along the next morning, you know, to catch a five, forty five train to get to work in the morning. But I think that did have a massive impact on lives and routines as well. And interestially, going into winter, I've personally found it. I mean, for me sleep is the corner stone of by wellbeing. If I don't have consistent sleep and a routine, everything else goes out the winter I'm reaching for the chocolate. I'm Kelly not exercising as much because I feel really lestargic. And that's the thing I've noticed in this third lockdown, the the lack of routine, and you was always thinking, why don't really have much to get up for before the start. It's in noticeable how much your body clock, how easily your body clock can change and how hard it is to get back into certain routines. So yeah, we've had a few people interested in supplementing for sleep or sleep AIDS, and again that also led itself to bath products, you know, having so before bad getting into that sleep mindset, I think, is a big mess. As the people. Yeah, I see, we've had a huge shift in our busor sings. Actually, we rubb you. We yes, we have a passive kind of rise in that. So that explained. It's sorry, you were going to say something before. I know just I was just going to touch on the whole sleeping I think it's, like you've both said, sleepers the cornerstone of...

...most people's wellbeing. If you don't feel well rested, then you can't really feel as though you are in the mind or or in that frame of mind to sort of tackle the day ahead. And the lockdown has been great in one aspect, you could say right, you've you don't have to get up early for these ridiculous alarms and obviously having to traveling to London and whatnot. But on the other hand I found that spending so much time on a screen, so the children spending now the vast bulk of their day doing live lessons on a screen. You know, working people literally spending most of the time either in zoom calls or, you know, just working, and there's no break now, whereas before you would add actual lunch break where you would have gone out, perhaps grabs something to eat, met with people face to face, had a chat, maybe quite a bit of fresh share, or traveled into work or come back home. That's all not there now. You're just expected to work those hours in front of a screen, and that's actually really affecting sleep negatively, which is why there's been an upsurge in sleep pads and but bedtime ritual that. So it's been quite tough. So people didn't actually stop at just kind of sleep and investing more time in sleep. They also invested more time other aspects of their lives as well, including fitness, unless you're activities. Did you guys come across things changes in those areas? Yeah, I mean I'm quite fortunate, so I'm not in the zone to London like how I live at in southwest Harpadore and actually just in front of my house we have a lovely big common actually and prior to the pandemic, prior to look down that common would always be empty. But come lock down.

Honestly, you would go out for a walk on the weekend and it was like regents park. It was heaving. Special it was so lovely it just meant people who lived in the area were just rediscovering what was on their doorstep, which was so nice. Actually really love you. I mean seeing kids with fishing nets and sort of, you know, looking for tipler fishing, and it was really cute in the streams and in the in the little rivers that we have sort of in the a end of where the woods are. So it's actually really love you, just seeing people embracing nature and obviously when you have not got so much activities or so much booked into your weekends, people are just out there and sort of indulging in the beauty around them, which is just all free as well. Like, I think we just put so much there's so much temptation in the world where there's so much that you feel you have to keep up with of like do it going to this restaurant, going to see this film or doing such and such an activity, that I think it is really brought home at you can have actually a really good, wholesome fun without actually spending that much money and and just feeling really good as a results. You've got no buyers remorse, you've got no you know, oh we've done that, what's the next thing. You just really in the moment, enjoying, you know, the time with your loved ones, doing something really simple, and I think that there's a real connection to your wellbeing from doing things like that. I think, as you know, so we've worked together on things before, but we do a lot of extra content for our customers. We're not just about selling products, so we do a lot of live streams, a lot of blog content, a lot of videos for people just to tap into. Even if they never buy anything from US, they could sell learn and we shifted the content a fair amount this year because of, you know, you're request we had where people were sort of...

...feeling a bit stressed or a bit anxious, and we've done quite a lot of content on breathing exercises, breathing for stress, breathing for anxiety, breathing to reinvigorate yourself. If you've been set at the screen all day and it's three o'clock and, like me, you would normally be reaching for the chocolate, but just taking a few, maybe ten minutes doing some breathing exercises just really reenergizes you. And also as well, we've done some stuff on journaling. So again, just committing those reflections that we're now more aware of to writing, and that's a great habit to form, I think, for when we come out of lockdown and we're maybe letting our old life patterns run away with us again, we can use that technique to just recheck back in with ourselves and just refocus that time on our own self care, which I think will be a really good tool. So we've had a lot of people respond quite well to that kind of content, which I think, again, it's free and it just makes you feel really great. Absolutely, absolutely, and I think that's where, hopefully, I want to move on a positive note, that wants lockdown's lifted and as lovely as it will be to see the people that you care about again facetoface and indulge in the things that we've not been able to indulge in over the last few months, but it would still be nice to take notes and sort of trying and still implement the slower peace in yeah, the new sort of lives that we lead, being more mindful of our own well being around us and nature and, like you said, he's breathing exercises, journaling. You know, there's a wealth of knowledge and so many wonderful things out there that you can sort of take time to reflect and sort of still keep yourself grounded and not get so caught up in the fast I think, and positive as well, like my new as resolution. I've never journal before and sometimes, you know, some people get really,...

...really into it and it can be a journal morning, noon and night. You know, I'm don't have enough time to back in the day even in not so, but I feel like something that's really helped me tape with this lockdown for two thousand and twenty one. Just at the end of the day I'll think of between three and five positives, and it can be as simple as you know, I'm had a zoom with a friend or you know, we managed to go for real nice walk. But it doesn't have to be anything extravagant. It's just lots of little micro positives throughout your day and I think it just helps maintain that mood even when lockdown is staff like we should is no one we've come out with lots of positives in this podcast, but I hope so. Yes, I think it's not shying away from the fact that this is really tough time. Whatever, whatever your circumstances, it could be the majority of negative. It could be you actually having the best time of your life, but I think there's lots of shades of great in between and lots of ups and downs for everyone. So it's just trying to help with giving you some little pointers as to what's hard does in the sally. Absolutely, and I think you're so spot on. There's been it's been a journey and a half for so many people, and I think the past year has seen more sustainable practices coming into lifestyles, predominantly stemming from the need to be more frugal and as I think consumers feel more and more strain on their finances, many are wasting less, they shopping local, they're not traveling as far afield, because of course we aren't, and of course there's been a dramatic fall in the use of cars as a result, and and so a fall in pollution as well. But I think there have been some, like you said, carents, some great things to come out of this and I think consistent, simple routines coupled with sensual experiences are sought after, with a reduced impact on the planet and a more meaningful and accessible approach to wellness and...

...well being. And yet we really hope don't mean that we've kind of hopefully given some people some crumbs of positivity, if not a bit more. And we really hope you've enjoyed this episode of the conscious beauty and wellbeing podcasts and we hope you'll join us next time for some more riveting content. Thanks for listening.

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