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Low Consumption Beauty

ABOUT THIS EPISODE

In this episode, we aim to bring to light waste in the beauty industry and how we can make more conscious decisions about what to buy. We ask how easy it is, as consumers, to our purchasing decisions based on the information we are given. 

Hello and welcome to another episode ofthe conscious collective, a podcast started by Blomma beauty and sepen skinto shine a light on our favorite topics from the conscious beauty, world andwell being industries. I am Rabba from serpon skin and I'm here today with mylovely cofoundes summer and the orgeous caren from grumma beauty, hi, guys andIYEA IK Karen. So today we are talking all about low consumption beauty and what it means. So Karen. What doesit mean to you when you hear the term low consumption beauty? Well, I thinkit's a little bit like green beauty or clean beauty. It's one of these terms,that' becoming quite trendy and it's kind of unregulated and youhave lots of connotations to it. So I think that's the first thing toacknowledge that we maybe a little bit in danger of coming up with our own rules around what it is, but to mepersonally when I think about low consumption beauty, I want to zoom out quite a lot andactually split the phrase into you. So the second word is consumption and Ithink that's really really important to remember that. We are all consumers to, even if we'reconsuming in a very considered, a very conscious way. Maybe we're trying to advocate lowwaste, zero, wast or you know all of these thins at the end they are stillconsuming. We are animals, we are organisms and everything is consumingall the time, I'm breathing in now, and I'm consuming that. So I like it in this like really bigphilosophical way and then like Zeem it right back down, because when we think about beautyproducts and how they're made it's, it's not just how we, as the n consumer,can seen them. There's a huge big supply chain. That's gone far far backbefore that product even got into our hands. So if it's, how to see theplants have grown for the ingredients, how it shipped to us how we use it and then how we disposeit. I think it's really important. Remember it's a very, very complexissue. There is there's a lot of great area around that term and it'severybody will view it in a different light and it will mean different thingsto different people and different. I mean, and even brands will view itdifferently. Some brands will take it on one. You know we might just hon in aone aspect of low consumption, beauty and others will look at it at a moreholistic sort of level on a more sort of like Ye said, zoomed out with hamore zoomed out len. So it's very much open to d definition. There is no legaldefinition of what it is, and I guess we're just here to try and unpick whatit means to us individually and what it means to us as brands yeah. So I think I read somewhere. I think it was lady lrain from founder of FormanRitanic BITANICA. She splits low consumption, Mutiun t like fourcaturiys. I actually really really agree with what she says to it'sfirtally about one, just musing less, which I think a we will do. You don'tneed. Eight different redlip sticks, for example, by the one that perfectyou and use it and use it all up and then buy it again and just tink thathaving forn the good one and then I think the second thing,which is really an interesting to it. You guys is finding effective productsat work in different ways, but that will also last a long time. That's thethird one and then the last one is almost. What I was saying about thatsupply chain is finding products that you can see or have evidence of, or askthe ground about how they've...

...consciously thought about that entireprocess? It's not just using up. You know lots of resources and then being like.Oh but it's plastic, frly packaging yeais, it Ot Ol, igtarty yeah, and Iguess you touched upon something. That's quite interesting was using lessof a product or buying less of a product, and I think that fits orMaryis so beautifully with what we're trying to do as a brand when it comesto reviving old rituals or ancient rituals from silk the Cil Crods,because a lot of our formulations have been inspired by these rituals thatwere created or first sort of developed in regions where people had to befrugal when there wasn't an abundance of crop ingredients, water and peopleand money and time. You know to people developed very clever products to usein different ways and we're a lot more conscious of theenvironment around them, and I think, as time has progressed, we've movedfurther away from that. We are very much what instant gratification wedon't want to think about. The impact things are having you know,for example, buying several different moisturizes when maybe one or two wouldsuffice, we're not thinking about limpact. We taught to be quiteimpulsive. Consumers we've been conditioned by marketing to be thatwith there's obousy the oxolesense cal Jeman. I din't think it appliesnecessarily to be to because you know it's not a mechanical thing Thut, youknow you buy a computer in itself. Life is three years well, you know, and youknow people aren't encouraged to prepare things as much as they were.They, I think, particularly with beauty we've been marketed to, that you need aproduct to every diferent little pnew face.That's rreat yeah, I eyebrows cheek slips whole face neckbody like, but actually, if you're using really high quality ingredients thatcan be multitasking, then I think you can have very good skin condition usingthing in lots of different ways. Yeahi'm, quite optimistic, though, aswell, because I think we are coming a full circle and I think what you saidis very important. We have been contitioned to almost be very impulsiveto be to almost go out a D and basicallyfulfill our want, as opposed to our needs, and that's that's not just inbeauty. I think that's across every every sort of contumer market you thinkof that yeah, but I think, as consumers are becoming more conscious, theybecoming more savvy and I think they are realizing that Nour only is itexpensive? Not only is it wasteful, they don't have the time the very oftenwill buy products. We don't even have the time to go past that first use andit and before you know the product is out of date and okay, it's good for theBHING. I said the Brond as Rabi as alreadytouched on. Our new range has been received reallyreally positively and we're really excited about it, because we not onlydo whati ownly kind of home in on ancient kind of rituals. We tar basedon fugality based on Suplicity, but our products have a multi purpose use soone partand, that's how we've made them and that's not only due to the factthat they're natural one product can be used for a whole otof different things. We don't need. We just don't need a whole load of productfor different things, like you say, for your left cheep bone ind. Your rightcheek, bon in your elbow, you tisand that e, but I think there I and that's e, because I zoomout so much I a that feeling quite...

...stressed about it. I think why shouldjust not buy anything at all, that's kind of not what I'm saying, becauseactually you can get a lot of selfcare out of using beauty products.You can really use products in different ways to make outyourself feelbetter. Your skin look better. You feel confident you feel happy you feelnurtured in yourself, so I think beauty is fantastic for doing that. It's notall vanity. It is about taking care of yourself and for me, I'm really sad rerealingvery sad thinn partly is like. If I have a pen, I take great satisfactionin only using that one pen, until it's completely used up or tenser orwhatever we did and ik almost feel that way about my beater products like Ho.Until I used your mask, I was like how often do I use and finish a jar of amask. It's one of those things you buy as a treat you'll use it a handful oftimes. You never get to the Botom of that same with me acare, but I thinkwhen can use products indifferent ways, you get immense satisfaction, one aboutcoming up with really cool different ways. You use the products, but alsowhen you finish it and you know that you've you've taken care and beenrespectful of the resources that went into making that product, which I think I lik call yeah. I think that's that's a reallygreat way of looking at it and I think when, when up product is alsocustomizable, you can use it and tailor it to what your skin means on the onthat particular day. So, every time you use it, it's a new experience and thatit's what we kind of want from our beauty porducts, because when theresults become old and stale- and you don't see those results anymore, Yourehard pressed to kind of stay with it if you like, but if you can customize a beautyproduct as well as know that it's multiuse, then I think that's evenbetter yeah. So I think, as about a lot of people,see multipurpose as supart like you have a shampon and a bodywash. You knowthe old school like big industrial bottles of men's product particluarly, but do you think it's possible to havemultipurpose products that are just as effective for every part of your skin?Yes, I think you do. I think it's it's a really interesting one. You have toremember. It won't be suitable for every part of every single person,because our skin varies so much from pleasant to person and then, even fromday, to day week to week, even one particular individual hap well findthat this skin goes through a cycle and it's feeding different things atdifferent times of the month. But I think it is possible to make thatinvestment and with a product and find that you can use it in different ways.If, for example, we could touch upon, say the Organ Elixid that we have now,that was inspired by a Berber beauty, oil or in Morocco, and we found thedifferent tribes on the Atlas Mountains. All the women had aver variation ofthis specific blend of Argonoi with essential oils that they would use fortheir faith for their hair for their body on their children. They would useit and it was amazing when you sit down and speak to them, they would say youknow, tell you the multiple ways of be of how they've used this orest over theyears, and all of these women that we came across had imean their skin. Theirhair was a testament to the product that they were using, and these ladiesWeren, the type of ladies that had you know that could indulge in a lot ofself care. A lot of them were involved in manual labor working out on theFARNS, so for them obviously diet,...

...fresh air exercise or plays a role andobviously jeans, but obviously it was a testament that your using simpleingredients and simple products do work. lesses more yeah. I've bee interested t know how each ofour routimes get ar low consumption to see what sortof facets of Lodaconsumption we've taken into consieration. Maybe that's O foranother episode. Actually, I think, you've just hit this won to Juk downbreaking down the routine and then talking about it. That would beactually very open and I sant to dot. So when we talk about Lon lowconsumption. Another word that sort of marries off sort of goes hand in handwith it, which we've heard a lot of at the moment is waterless beauty and you automatity think lowconsumption means obviously lose using less of obviously such a vital resourcelike water. We all know how scarce it is and that there is a real problem ina real shortage bluebely. What does waterless beauty mean to you this whole topic? I think it's aphilosophy and I think in many ways even sort of clean, conscious beauty isa philosophy of itself. It's a way of life. So it's not something you kind ofknit pick and take a little bit from here to take a little bit from that. Ithink what we're all aiming for ultimately is is a nice kind oftronsition from our old bauty habits who new ones, which are lo waste orzero waste, looking not only at what we consume, but, for example, for me.Certainly I think autolist beauty from a formulating point of view, looks atthe quality of products. Certainly, I think in terms of creams,in terms of butters, in terms of things like that, it's very important to notethat water should not be high up on the listof ingredients in things like that, because it's a cheap filler. On the other hand, I think, if you'relooking at body product so more kind of wash on washoff products, you knowthere's going to be a higher concentration of water in thoseproducts said that's a different thingaltogether. In terms of usage, I always try and turn the tap off, certainly Wenot, whom either brushing my teeth. orshing my hands- or you know washingmy face or something like that, and that's something actually that Iconsciously now trying guming to my kids as well. So I think low low waterusage is probably a lot more, but that's kind of where I'm out with it atthe moment yeah. For me again, I don't want to be the voice of doome, butWaseli beauty is another one of these frendy pase cibing products, and it'snot to say that it's a bad thing, because I think it's important thing toremember about all of these movements. Lok Consumption, waterless, Sero andwaste sustainable eco- is that it's once more step o anything that you cando to limit using up resource is amazing, yeah, but I think be carefulof waterless, because there's products that don't use water at tallin their formulation, so fitial oils body, batters and you don't need waterto apply them and ther's tneother products that are water leus when you get them, but you need toactivate them with water, say a scrub, for example, m or a cleansing barm. Youwould need to take that off with the water. So I think, whilst that's grate-and it is something to look out for...

...just be mindful of of what it is- thatyou're specifically looking for from that product, it's great to havewatrless one, and you add water, because then you can tailor how muchyou're using you've not as summer said, had a product be filled with water forthe same umit to make the formulation cheaper to produce. But I think water contemption in general is a hugeissue and I'm quite pessionate about it go on for hours, but particularly forEurope work. We are relying on so many other countries for crops forimports like Soi, rice, cotton, all of those things we import, and so I thinkit's very easy for us to not think of the water crisis around the world asour Istue at home, but it actually is because it could really affect US yeah.It's also important to remember going back to that. Zooming out thing I wassaying is remembering that whole spry Chane, even though your finishe productis waterless what water has been used to grow thosse products. I think I wasreading in National Geographic, it's cold a waterfootprint. I think it's Wad fotprivenn its like it's virtual water oveis. What you can't see that waterhas been used to create that product, so yea growe get the paper that's madefor the packaging or in to ship it like each sheet of paper, uses one cup ofwater to produce. It's all of these things that add upthat again. We don't necessarily think about. We see things that lookbeautiful on a shelf of war. I yeu raps hupping the romance of the product, Yeah Yeah Ta', okay, no, I think you got both of you- havepretty much nailed it on the head. I think it's it's such a complicated term and it obviously itdepends on how a consumer is viewing it as well. So, for example, somebodywho's very ecoconscious would think of waterless beauty in all those facets.That you've just mentioned Karen, whereas somebody who might not be assavvy on the environmental from ut might just be thinking o a bit morefrom a Beauti perspective. Wanting a more concentrated potent product wouldlook at it more. From is point of view of how much water is in the actual endformulation, but I think they both go hand in hand.You can't have one without the other, and I think you're right. It isessentially a very trendy new term being associated with low consumptionbeauty. But, like you said, everything has a water footprint, so whether thereis water in an e product, obviously the growing and the harvesting of the cropto create those raw ingredients, the shipping of them the producing thepackaging and even in the manufacturing process. If you think about it, you might not have water in the actualend formulation, but you will still use water to clean out your equipment, sothere will always be water being used within the industry. It's about tryingto be mindful of how much we're consuming and really trying to limitthat yeah. I Di agree and I think there's no, I din't want this. PODCASTOR seemreally negegative, it's just about helping mee to think about things inthe conscious way, but at the end of the day we are still all going toconsume. We still want those products, as I said to make us feel good. So Ithink it's about accepting that you are still going to purchase and consume,but thinking about where you want to put your money sort of shopping withyour fel, if you so to me, organic ingredients really important becausethey're not grown with that pasicides or herbe sides, and I think, there's debate about theamount of wards consumption, but it's just about the polluting of water, W thwith those pesicide and Hetside I feel...

...quite strongly about and then for me, it's less about anenvironmental reason, but it's just more of my own personal ethics is Ijust I like to shop with independent Brandsof. The whole reason I came upwith Blama beauty is you know we advocate shopping andependent. I thinkone of the reasons I believe that is because you can really understand the passionbehind where the products come from and- and I think it's easier to understandthe environmental considerations of an independent brand. Maybe they don'thave the resources behind them to make those steps, but it's about having thatin their road map and I think for smaller brands. Environmentalimpact is on their Rodmat from the beginning, whereas for Bi er, moreestablished brands, they're all miss back tracking and becoming ourenveronment, which is great, still got be wrong. Bhat they're doing that as areaction, whereas I think the impetus comes from the heart from the beginning,with independent Rans as conscious consumers and indie producers. It's about educating and I think, onceyou delve deeper into it. It should hopefully fall into place and help usmake more responsible decisions about a wer resource from be where that sort ofwhere those products come from and then ultimately, what we're doing as Albertto make sure wwe're keeping in line with that sort of moral judgment yeah, I think maybe we should Aset how how we can consumeless when it comes to beauty. What your guys take upon that it's a interesting one like you said, Ithink it's so important in our self care to incorporate some element ofbeauty to just make ourselves for a mental and physical. Well being. Ithink it is crucial to being very measured in your approach and notjumping on fads and gimmics, or perhaps you know, running out and buying the latest thing released or the latestproduct released by the newest celebrity. It's just trying to be verymeasured and mindful in your purchases and really and that's what I loveactually about Bloma is your whole. Try before you buy, it tries to limit thepotential waste that they could be in going out and buying a full sizedproduct and then discovering. Actually, it'snot for me and then that ending up in landfill and on all of the AssociatedWater and consumption in creating that product has not has just literally notbeen used as just gone to landfild, so being able to really take a step backand not do those impulsive, bys and just really think about okay. Whatdo I need and what will tackle it, and I love the rise and I love- and I guessthis is typical and very obviously typically me saying this, but I lovethe rise or the appeal of multitasking beauty. I think it's underrated andit's something that I've seen. Obviously just looking back at grandma,mom they've always adhered to a concept ofmultitasking beauty and I remember being younger thinking. Oh my God.That's just so lame, but as you get older, you do become wiser. Anythingactually, there's so much sense behind it, and I think that is a way forward. Ithink people need to explore, or maybe the industry needs to explore it's. Youcan still generate amazing products that can do multiple things for you and still keep the industry tickingover. You. Don't need to constantly...

...create the newest it cream for yourleft elbow yeah just you know. So there are ways around and I think it's goingto be a toted po approach, it's Goin to come from a demand from consumers andthen also a push from the industry itself to make it wordyeah. I think a little bit of what you were saying: Rabiaris almast use less, but I think going back to the zooming out thing isdecide what your first approaches. So it does. You get really tressing I'vebeen there. You'll get really stressed out if you're trying to find a probatthat you really minimol packaging and you can trace back the condumptionall.The way to the soil, like its exhausting to think abouout about taking babysteps decide what yourfirst focusis it could be. Packinin and that's a fantasic thing or it could bemultitasking or it could be only using organiconvedience, and then I think, just focus on that Takei a bit of astock. Take of what you've got. What you haven't used Asa, not use thoseproducts and then use that to almost create a list of what your productsmust have, what o Yo absolute essential products in your beauty? Wardrobe,actually, is it just cleans an hydrate? Is it youknow you deed something for Fry Patches? I think just take it from there and yeah. As always. We just say youknow: Do you rea we're chatting around these topics and telling our opinionsyeah, but do you research ask brands? Ask retailers try as much as you can an before youcommit to that purchase and, and then yeah get inventive abouthow you use the product in different ways. I thes Sur a there's. If you canuse yeah products looking ways notfo O, please alove t da love, yes, brilliant, so yeah. I think that wasactually really beneficial. Really. It was actuallyreally lovely just being able to talk about it and actually unpick what itmeans and yeah sort of present our take on it to you guys hope you enjoyed thisepisode and we look forward to seeing you againin our next instalment. Take Care By. Thank you, Ladies Fat. Thank you.

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