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The story of soapNskin & Blomma Beauty

ABOUT THIS EPISODE

In our very first episode of The Conscious Collective podcast, Rabia and Samar from natural beauty brand soapNskin and Kare n from natural beauty and wellbeing retailer Blomma Beauty tell the sto ries behind their brands, what inspired them and how they started working together.  

As their paths intertwined through their love of all things beauty and wellbeing, Rabia, Samar and Karen embarked on the collaboration now known as The Conscious Collective which is a podcast dedicated to topics from the world of conscious beauty and wellbeing. 

Hello and welcome to our very firstepisode of the conscious collective podcast, which is brought to you todayby Sop and skin and Brongan PC. This podcast is all about the natural andorganic beauty and well being industry and well be sharing Fran stories howthey started and where they're heading will be demystifying and disectingparts of the beauty and well being inte strey to help you learn all about theconscious beauty movement as well as getting some experttips and trends fromindustry experts in this first episode will be telling the stories thatstarted as you'l hear first hands how both blomma beauty and sopen skinstarted straight from us, the founders and how we came together to form thispodcast collective. So we'll start this episode off by talking about ourbusinesses, how they came about and are kind of plans for the future, so I'll,introduce you to Rabia and Sammar on soap and skin hi, I'm Rubbia and I am cofounder ofSippand skin and I'm here with my lovely cofounder summer. I I EOSUMMA WEFORSUF and skin, which westarted about five six years ago now, actuoalbe times flod as well as being friends, we had reallysimilar sort of personal lifes din't we, yes, yes, I mean we go back way way wayback. Our dads went to college together, our moms Ar Bestes, so we've grown uptogether, sort of in each other's homes, part ofeach other's furniture, and it's actualllym thinking. We were related,I'm sure at some point as well, but yeah we got married sot of a year apart.The makeup of our families are so similar. Look Ot, three kids objectively stay at home moms and then obviously it was the skin stories. After thattoror pregnancies yeah, it was, I mean, I think we,neither of US actually ever intended to start a brand sipind skin was quite itgrew quite organically, I think, just from our own personal experiences andUS sharing our woes with one another, while we're going through our ownissues with skin, they just became, I think, to boot,just to go into it very very briefly, and hopefully this will help others whohave been in the Serr situation. We just found our skills, really reactiveand very sensitive to just lots of different things that we'd used on aregular basis. You know prior to that, and so of course, the lack of they'renot being anything available on the market, but we just kind of put ourheads in the rid right. Let's come up with something as you do. Yes, we are now coming up to our fifth yearas a brand, so we launched five years ago in July. We in this short space of time I meanWev. We are multiaward winning, so we've managed to accumulate quite anice election of awards, which has been probably one of our greatestachievements, and we are really chuffed with the recognition from beauty insiders. We handcrafte multitasking one hundredpercent natural beauty, but what we've done is we've taken inspiration from our ethnicHaritage, so we've taken rituals trouted across the ilk, roads fused tothem, with our own British identity and that's literally being how supen skinhas evolved and how it's developed and how our products have been created andformulated. We both sort of dabbled in our own skincare recipes as well. We kind of looked...

...into the more natural alternatives towhat wasn't working on the market and when we kind of came up with simplerecipes, we kind of find it on ourselves, friends and family, and thatwas, I think, the really important part of us kind of gaining our gronding andour confidence and our knowledge base, of course, in what we were doing and then, eventually, obviously we cameup with the body buses. I think the e onof, the F dot Wass Yeah, so that wasthe very first thing you made. Wasn't it summer? I remember you giving meyour pot o wiked goodness, and I was just completely hooked. I was goingthrough a phase where I had just had my daughter and literally being a high street beautyuser for the best part of my late teens and early is, I discovered, all of asudden ha everything burnt used to sting Wi me out in red rashes, and Iwas actually really just couldn't didn't know what to do where to begin,and I remember just having a good moon to Sumemer one day tenninker. I can'tmusturize my face everything, stings and sort of sum ar saying. Oh, I makebuddy butter. Why don't you try some of the stuff that I make, and I doremember this conversation with you so clearly sort of thinking, yes kind oftry to really just appease you and accept your body. Butty just say: Yeahill, just take it, but it's not going to work. It's Goinna Hut, it's going toStin, but I just take it. It took a lot of convincing it took a lot ofconvincing but yeah. We did get there and this ben no turning B. I god ithasn't. It was just I mean I used it on my face. I mean it's that gorgeous inGentl and it was, I remember, the following day: Cooling, her up and justsaying: Oh, my God. That is the most amazing gorgeous thing. I've ever putmy face in such a long time and I have very dry skin, it's very sensitized. Itstings and it really easily sort of reacts, and it was the first time in along time that as able to mosturize it with something nice, not something likeolive oil, but something really lovely that smelt gorgeous, that felt, lovelyand actually worked. That's what I was going to actually say that we both gotto a point: wherew were just using sort of plant based oils to kind of Wach ess.It e Olliver the Almon, which is great because they've got lots of beneficialproverties, but sometimes you'd like something a little bit moremistejurious with a nice sent that doesn't stay yeah, especially when youare mom's to young children. It's just you sort of feel as though you've letyourself go when it's the same old genary oil that you're putting on it'snice to have a bit of a ritual behind things. Hav. You know, look forward toapplying something and that's how I remember feeling when you gave me thatbody buttersid basically said you are a genius and I said you need to, and itwas a case of do something with this I said you have to take it to market, andI remember you saying no, I can't Trobea, you know what it's like I'vegot. You know three small children, it's not easy and I ot wnits just do ittogether. Anshe did finally convince me- and Ithought you know what okay, let's do this we've known each other for as longas we have we know each other pretty well. ECAUS you've got to you've got to thinktoous. If you're going into almost a relationship with somebody and it'sgoing to get very personal at times, so you've got to know that you're going toget on with this person, you know you're going to sort of be able toamicably go around situations that you might not agree with, or you do agreewith, or you know it's yeah, it's really hard. No, and I think that wasthe reservation I had as well is because, obviously so dear to me andour family is go so way back. I mean, I know your aunts, you know mine, it'syou know we go way way back, it's not even just a case and it's the dangersof your own temperament as well with...

...youit was yeah. It was a bit of a aleap of faith thinking. You know what we can do this and it and not wantingit to alect our relacionship outside of e woking environment, but I thinkofinsink, it's been pretty easy, it has been. It's been really good. It took usjust under a year to born sopen skin back in two thousand well wecame up theide to Tho. Fourteen and then by July, two thousand and fifteen, we kind ofdelivered it a we. The website went, live yeah and yeah and all out kind of put it outthere and get it up. And let's get going with this, you know, but it was great because it was a, itwas a lovely journey and it's like robbet said we got on really well. Wehad a very similar vision. We did have. The ambition was the same.You know to create a brand from a passion and from a personal need, yeah, something that wasn't availableand I think that's something. That's quite key to pick up on when welaunched supin skin the ind beauty sort of market wasn't as it is now we wererelative. There were only a few of us out there and I think the truly sort of natural beauty brands. You could count.There were few and far between, so we just felt and as though they weren'treally catring for everything or all needs, and at that point in time we felt thatthere was a demand and there was a need. Obviously it's exploded in recent yearsand that's wonderful, absolutely wonderful, giving people a lot morechoice available to them at that time. It was relatively newwaterd in general. Wasn't it and it was received really well as well.I think we won our first handful of awards in probably the first year, noWedid we did and in fact we have pretty much been awardwinning every year. I Din pretty much no you're right here.Ave Weve Ron awards every year since we have launch which has been it's itsquite a lovely achievment. It's a nice kick up the back, fligt yeah. It jusyourecognition the first forward five years and we'vejust finished a brandwey fresh, which was actually like creating a whole newbrand. We say refreshed, but it was like quiting a new brand because theprocesses and steps that we went through this time we're just unbelieve.We load so much. We learned so much. Oh Gosh Yeah and I think what we did wasthis time round when we revamped the look of sopand skin. We really thoughtabout the customer. Experience and packaging played a lot more of a vitalrole in how we looked at the brandrays the first time round. We sort of justwanted something functional. I get our product out there and then this timeround it was more about creating a lovely experience making. So we just didn't want it to just be Ohereas a product we wanted it to have a nice feel about Itul, be be a nicepackage, something that people would look forward to opening and excited touse, and it was. It was horming in on ourstory as well, which was really really special and, I think yeah, I think now all over the beauty industry, not justconscious beauty or plean beauty. It is also about meliting that the makeup ofsociety here has changed a lot and we needed to bring that out. The InkBritish musslins being of ancient...

...heritage, having acien skins then needsthe slightly different. But what we're pointing out is it's not necessarilyjust just kind of geared one group. We are kind ofencompassing a lot of different ethic ethnicities into, hopefully our line, Ithink yeah. So I think, with the refresh and the the brand evolving I mean we had somany messages before that got diluted andwhat we did. What we try to focus on this time round was really picking outthe keybits. That of our message that we didn't want to get lost, and most ofthose were the fact that we've taken a huge sense of inspiration from acultural heritage, but we and what we've done is we've takenthese beautiful beauty, rituals and gorgeous ingredients. You know that youcan trart across the Silk Cods, because even identifying our own heritage hasbeen a bit of a a bit of a mission in a task in itself.So we thought: okay, fine, there's just so many regions here. What do we do? So?We thought okay, find silk roads, compasses, those key areas that we wantto talk about and that we feel that we have theclosest links to and what we'vedone is: we've taken century old rituals and ingredients and bought them to the UK market. A lotof them are new, and lot of them are untested for the general masses, but they havestood the test of time and are still used in those areas because they are soeffective and because they are so potent in the benefits that they givethe skin, and that's been one of the key thing sotaking these rituals and literally Qui, giving it a bit of a quintessentialBritish reboot, because after all, we are, we have that identity and that'swhat we associate with first and foremost being raised here andobviously having grown up here. So it was about trying to fuse our twoidentities together. So in a in essence, sepen skin is basically a mirror imageof summer, and I and our two sort of identities fusedbeautifully together. There's no reason why you can't benefit from both and that's yeah- that's in that, andthat has been basically underpinned the core foundations for when we formulateour products as well. Oh one of the things, yes that we didtry and focus on this time was the multitasking element. So traditionally, a lot of the people from backcome wouldhave to be quite frugal with the ingredients that they had on office, sothey were very clever in formulating products that could be used indifferent ways, and I mean this is something that we've one of the coursort of principles that we've tried to adopt at sepen skin. So ourformulations have been created with tha in mind, trying to create hard working,multitasking products that can be used in different ways and it's better for the environment. Iguess, especially in this day and age, it's kind or on the purs strings, it'syeah! So it's just trying to educate and advocate low consumption beauty, I guess, bewise, Invest Wisely lesses more when it comes to product, because if you choosethe right product brought product, you can customize it in different ways toKater for different things. That's great! Thank you! Er heringsummer for sharing your story. It's Tha story that I've heard manytimes before, there's a few little...

...nuggets of extra new information fromme, so that was great but yeah. It's one of the reasons why Ilove working with your brand ebloma beauty, and yet you kind of fit the esauce that welike to Porvey. So I'll kind of go into our story now and hopefully thelisteners can see how both of our kind of eat ourses in aurt thei valuesbehind both of our brands kind of interweave together. So my company is called Bloma beautyand I guess the best way to describe, as is that we're an experiential retailplatform, which is for people who are looking fornatural and organic beauty. Products as well as well being brands, and what I mean by experiential is thatyou can discover as and the brands that we represent in lots of lots ofdifferent ways, and so it can be through our website etbramabscom. Ouronline content such as podcast like this or videos me produce, or oursocial media, but really what's most important, and what I think is mostspecial about the the Broma story is that we host lots and lots of differenttypes of inreal life events. So it's pop up shops, its workshops, its talks, it's o demonstrations. It's meet the makerday, so you can see the people like Brabia and summer behind the brand meetthem, prove them. Askheng questions feal the passion of why they're makingthese products, because I think that's something.That's really important- is to have these inreal life experiences withbeauty products, particularly in the digital lage, because it was almostlike robe was saying. You know we are gared for consumption as a societycurrently, and I think, particularly with beauty. It's very discovery, focuswhich is a fantastic aspect of the industry, but I feel like you can makea lot of mistakes by buying products blindly, so huge part of our ethous istrying the products before you buy them, whether it's through seeing ademonstration watching a video online. Having someone talk about their reviewof the product, lots and lots of different ways toexperience the product before you commit that purchase. So you don'tcreate wasted products, you don't have a draw full of fifty lipsticks. Youknow that you dow, don't like the shade. You know the shade. That's going to beright for you before you buy it. You know which body butter is going to suityour skin, so yeah it's Ar Etansis, essentiallyall about trying before you buy, say that you make inform decisions on yourbeauty, wile, being products soy that you know they're right for yourlifetyle and your ethics and rewinding a little bit. I guess theidea for Broma beauty came out of both my personal experience, but also byprofessional experience. I had made the switch to a natural, organic PT regime six or seven years ago now, but I foundit really hard to find products that work for my skin. I guess touching fon what you guys weresaying as well like back then wasn't a huge pathoro of brands that wereavailable. It was your kind of key three to four players in the mainstreammarketplace and then to find independent brands such as yourselveswas really really difficult. So I found as well that I was maybe beinggreenwash when I was buying oneline, you thought a product was going to be right for you. It matchedall of my ethics of what I wanted to achieve from switching to a moreconscious, Btam and then you'd get it home. You know be delivered and Yo youtry it and athing, or actually it's not quite right. ough there's aquestionable ingredient in there that I...

...wasn't aware of at the time of purchase,and I think it really forced me to be quite an informed consumer. I did lotsof research on ingredients. I you know, did lots of research on. You know how to be sustainable, how tosource ingredients what's the difference between natural and organicand why that's important and it kind of went in parallel with withmy previous career was. I was a retail buyer and this is kind of where theprofessional part of the story comes in because I'm you know seeing the shifting retail landscape the highstreets were were dwindling. All the high streets seem the same. Therewasn't that kind of variety and I think it just becoming. I became a reallysdale environment there wasn't that much. You know experience or theateraround products and shopping. So knowing I wanted to eventually havemy own company wone day started researching and I discovered there wasan influx of natural, organic brands coming to market in the UK. This wasabout two and a half years neade three years ago I started doing this fesearchbecause my time as a buye was coming to an end, I felt you know I'm going tomove on and get some experience to help me start my own company, but at what?What do I want this company to be so? I read it was a soil associationarticle and it said more than ever: Independent Natural, organic beatsbrands all come into the market, and I thought where are all of these brands,because you don't see them in the regular stores. You don't see them inhealthfrid shops and online. It's a little bit of a mind. Sil, you don'tknow, you know, what's good and what's bad to your lotsof trial and error, so I set about trying to solve this problemessentially and also try and come up with something different for the HighStreet. So I started hosting events that people could shop. Have a beautytreatment in they could learn something they could engage and buildrelationships with brands directly and that's kind of how Blomo was born. Itwas very. The first event was a very, very rustic kind of affair, which Rabe and Semon were a part of,and but it kind of worked. It was a niceatmosphere. People turned up which I was really pleased about, and we'vejust taken it from there. So we've hasted more pop ups. We hosted elevendifferent events in the last eighteen months: Popup shops we've done someevening talks and and we've started to branch out more and more in what we'retrying to waffer. At these events, an we'v Ar laid in workshops we've laid inw organic beauty, treatments and I've started to make the pop ups last longer and longer,each time so Christmas, two thousad and nineteen we had a month long storewhich has a program. Events of events woven through it so were still creatingthat theater in that atmosphere around bringing these products in the brandsof life, and then we've just started our a three month: Concession in store in Victoria and Bel Gravyar inLondon and which Sany is a little bit on pause during the current coronavirus out break, but we're hoping to go back and continue the progress thatwe've made. So you know whether you want to come toa permanent place like that's, why they just brows the product come for a particular event. You kindof know with us that you're guarantee to get some kind of experience thatconnects you tothese products. Our Moon, shot goal is to have multiplepermanent locations which are kind of more like studios than shops, so thesetup would be constantly changing. You could come into the treatment one day aworkshop another day, a talk. You might come to a a yoga class in themorning and come to shop during your...

...lunch hour. Lik. It's just kind of thisholistic view is kind of the dream of where fombas going and it wouldn't be going that waywithout the brands that we sock. So all of the brands we work with areindependent British brands. They use organic and natural ingredients, theyreall coks quality, free lots of the products available or Vegan, and wealso like to have a sustainable aspect wherepossible. So if it's how the ingredients are sourced, the packaging, the products coming andalso the shipping packaging is really important, is what I think that'ssomething that gets missed a lot in our ou know. World of ECOMMERCE. Is thathow you ship, something to someone is just as important as how sustainablethe actual product itself is, and we meticulously vet the brands that westocp it's based on a few sectors, key thingsbeing you know they must meet all of the requirements. That's completelystandard, as it would be with any retailer here in the K, but more thanthat, we check every single ingredient well, question certain things whereit's been sourced from you know is it organic? Is it certified? Organic isproduct certified. We checked lots and nots of different things, and then wealso vet. Actually the founders behind the brands as well, because it's soimportant when we're doing these events, that the founders can help to bringtheir products life, their passion, cansine tore. They can egage with theirfuture customers. So it's kind of a melting pot because we like to workquite collaboratively with the brands in doing so many events with them and so that we can also Y, U trulyunderstand their products where the passion comes from and if they're notthere in real life. If we're selling on their behalf in the store for them doing demonstrations, we canconvey that story to people as well, an online and three social media, becauseit's really the stories behind independent businesses. I think thatthat makes the you UK kind of retail landits so exciting, and so I thinkyeah we're offering something a little bit different and hopefully the story will continue-and I think it's just nice for as as two brands, brome BS and sapen skin,to maybe look back as we're starting on this new venture. Together, which is acollective of different podcast, sometimes you'll hear myself and someother brands, sometimes you're here Robi and some of them sopan skin.Sometimes you might hear not none of us. It's really about building thisdialogue, about conscious beauty and well being, and that's why workingtogether, we've decided to launch this conscious, collective, but looking backto how we join forces, if you like, I remember Saphenskin were one of th,the last brands to join our very first event. I think it was about a weekbefore and I think Itwas Robbira you message, feon instagramis like is it toMlake. Can we be part of this nd I's like crit Crigye, I've never heard ofthis bron before you know they look way. I be really have thisheaven, but can we achieve this and such as short space and time and isboth really kind of pulled together? I think to make sure that you were at theevent- and you know- We've not actually evenmet in person. I don't think we'd actually even had a phone call. The thevesting process is much more sophiticated now, but for the firstevent it was very much a test and you know it kind of paid off, because when youwere at the event you bought so much positive energy, and I just was ataunded how easy we got onandywh. We also wet work together very well. You know the event actually wasquite busy. It was a couple of weeks, befor Christmas and everything kind. Iwas you know, logistically...

...inexperienced in doing these events andit all seemd to just flow really well. Between the two of us, I went home and the night afterly eventwith renelins coming back down and you no sort of saying what was good. Whatwas bad is to just remember the God. These, ladies, are really instirationalTheyr, the type of people I want to work with, and I think it's just gonefrom strength o strength ever since I feel we always say this for we meet, wemeet quite regularly, but the coffeeis not even to talk about you knowbusiness to hourselves. It still need to help each other. You know how so runour businesses we meet up and you we say it feels like we've known eachother for absolutely ages and I'm really pleased you know youguys ave work with me. I'm pretty much every event done the website and nowwe're obviously collaborating on this podcast, and I just think it's really nice to know that in our industry you know we'e all kind of going throughthis Gel. It's such a friendly industry. Everyone helps everyone else out. I think for me personally, I'm allabout building collaborative relationships, and I think I've been solucky to find that in you guys, because it's not justcaring about our own businesses, but it's really about collectively pushingthe natural beauty industry forward, and I think this podcast Hapey is justthe beginning of that. Absolutely I you've put it so perfectly.I think the blomes and sopen skin collaboration has grown because ourbrand, the ethors and our aspirations align so well and, like you said wegenuinely do enjoy each other's company. Sometimes it's lovely and it does yeah. It'sblossomed into CES. Our friendship- and it's just great, like you, saidjust having that titime- to meet up over coffee and bounce ideas ofeach other brainstorm guide one another confided one another and yeah. It's it just made it. Thepodcast just seemd like a natural progression from that, from workingtogether on the shop retail space to meeting privately in coffee shops andyeah caring our ideas with one another. This just seemed like a naturalprogression to that journey that we've had with you, and Ithink when we look at our sort of skill sets where our knowledge isconcerned. Certainly I think your your knowledge brace hasbeen very valuable for us in the same way that I guess ourproducts have been toto your kind of platform, and you know so. We I think,we've just coerced really really well and that' kind of helped things movealong so nicely, and I think that's such a big part of it. The fact thatwe've got on, like you say, seamlessly, and it's just kind of carried on fromthere yeah and I mean we've- always been quite selective when it comes tochoosing our retail partners, and I think what we love the most about Blama.Is Your Innovotiv, your innovative approach to showcasing ind beauty? You can really feel passion thatcurrent. has you mind really wanting to educate customers and give them a really lovely selection,especially the ones that are just turning towards glee? Greeno beauty. Soyou know just sort of testing the waters out. You can really feel thatyou really want to just guide the customers on that respect, which isperfect, because it's something that we feel so passionate about as well, butthen on the flipside. You've really balanced it so beautifully in that. Notonly are you looking out for the...

...customers, but you are also doing yourbest to nurture the brands that you sort of show case and that you workwith and that's so difficult to find in a retail partnership where you have a two way: Collaborative Partnership,whereby both parties equally are driving towards the same goals and arecomplementing each other. At the same time, it's really far funny Basharng. Nodefinitely- and I was just going to add to at Roba said- and I don't know ifshe'll agree- ith me- I think she will is that Pool Karen is running aroundabsolutely crazy at these events, but we rock up and it's such an easy ament.It's just so well organized and the Oh, my God. The delivery of this thing isjust power. It's Donishyo of the branding, it's perfect, it's just somaticuously beautifully done, and it's something that we really love being aPOTIFIL. We look forward to it because it's Yealovin Thi fream right now. Okay, I think now we were going to gointo asking each other some questions, as maybe questions in our two year.Long friendship we've not actually covered yet, or maybe some questions we think theresne listing at home ould would really like to know that hasn't maybe come outin the stories that we've told so, and my first question is for summer the thebody Besser you gave to Robia is that product still in the range and whichwhich product is it? Can you guys make Aaxceptional body betters? I have myfavorite and I want to know. Hi Favorite is the original yeah okay, sowe do still have that body Battin the range it was. The rose and Sandal Woodyeah s a very fdteran, and it's really funny because with that particularsense, sorry this I digress just slightly but kind of staying, one trid,it's one of those sente, that's almost like Mami with people even love it orthey hate it, and we find there are massive riginal differences in Iyeahfiayou're right and I mean I loved. I mean that's the one that got mehooked, because it's such a it's a really lovely elegant, an understatedscent behind it. So obviously, we only use natural, essential oils tofragrance our body butters, and I think it was it had such a gorgeous, grounded and undistated scent. That gotme so hooked that and it still felt so luxurious at the same time. Yeah Ithink for me it is my favorite fragence inthe range I love rose shough. I think you either a rose, girl or we'r havingto go. I'm a rase girl yeah, but I love that the Sandal would kind of cutthrough the sweetness. It's not overpowering, you know, rose water. Youalmost like that perfume phrase, IC e, Sara Naral, Yeah and sinks in reallybeautifully and S Itisand, it's one of those and there's a distinct differencebetween the synthetic grows that you fragrance, that a lot of people areused to versus a natural, essential oil, a rose essential oil. It's a lot moreversitile, the essential oil. It's very, and it just adapts so beautifully toyour body's chemistry as well, and it has amazing skin heaving properties aswell, which is why I loved it so much yeah. And how did you know how toformulate that somewher? Anwa as peal or is it Ianera so it was. I have done some short courses in thebeginning when I started out- and I obviously I started out fromsoaps and then branched out into the body BUC, which was the second productthat we did. But I took the inspiration and it's kind of carried on to a Pasarithous. Now, ladies in Africa in particular, and ithad stamped from my own xmer, which I...

...had actually so I started learningabout the benefits of coca battering sheer butter and traced it. Obviously,when you trace it back Eyou now the ladies in Africancountries and the men as well have used this butter on their skins forgenerations and their skins glow on my God. They're like H, they're, amazingtthe, the texture that not the field they're so nourish, they're, sohydrated, and that really kind of got me une thinking, ofbout, okay, how anwe do this and then a mango butter was a slightly different element, mainlybecause of its kind of again its property said t it brings to the tableand then we kind of combined it with. I kind of combined it with the oils. Hget the PINTICI, but the consistency of the butter has changed a lot since Ifirst started out now it's a lot more of a wit, it'sstill quite a stiff whip, but it's a lot softer than I think it was. But the great fi of my experience ofSha in particular is that it can be quite hard and if you've got highconcentration of Shay ind a product, you need to really warm it up. Yesbefore it goes in the skin, where 's the way, you've blended, that bodyBusser it just sinks into this gimit so easily it just it impelts before yeah.It has literally perfected the fine arts of whoping it to the most dreamistconf. Consistency is gorgeous and it really has yesh I'm. Having now tryingto remember the very first pot, we have come a long way from our yeah. We haveCOMN Lov way. We have I mean I remember giving it to a friend of mine who wasof WHO's a black lady and she had obviously Afra Air, and she said thiswould be something great to actsuely put on my hair. I can ove got a lot ofspill when you neet along Gills on thelydapics an this is you know so lushthat it can be used on Afro her to moisturize. I think I need to just kindof thin down the consistency a little bit,which is what we did and that in many ways I think we've got. I got Rabu tothank for as well and friends and family, because I kind of bounced itoff of them. You know how is this now ow Isust, now of it now B, t yeah, soit wat it's but yeah. It's been a product, that's evolved point a bit,but it's yeah, and it is like it's really important and a lot of thebrands Yeu work with they test on friends and family, even new when I'mselling products all of the products that my friends and family love as well.I will say if you've got this Picina skin type SOEs, my friend, you know,gives them advice on that ND, but after you've gone past the sort of stage of testing and knew thatyou were launching the range at. How did you go to market? You mentionedsetting up a website, but I'm guessing you didn't just turn it on and thesales came in like how did you start reaching out to people to demonstratethe products to them? Initially, it was just friends andfamily, and then we were very very lucky. Through some organizationscharity base organizations, we got hooked up with audiences, where weactually were able to do market research event a we are ther so thatthat was invaluable. My God that was so so helpful audience was different. It was men andwomen, it was different age, whoops, different skintypes and they all kind of got to use the products which we kind of hadcreated in smaller batches. And then you know, came back sai a weekor two later, with with the feedback that was sohelpful and then actually selling the products. When you started the companyput your website ut, was it just online? You were selling, or did you do markets?Did you like before we started working together? What were arthe routes tomarket?...

We did do markets. We did a lot ofmarkets, we've done Portobello in west London, we'd done a a couple ofothers in west, Landonas or Jaca think o top of my head, but primarily in the beginning, it wasmaybe the website. Wasn't it Rabbia that we kind of really worked on really kind of that was going to be our main kind ofPortl, so we really had to kind of spruce it up, get it looking a Onea n. We did a lot of craft markets aswell, so coma seasonal craft markets where we were out there because againit was just trying to get out in front of an audience and just getting peopleto have the product in their hands and try it even if it didn't mean that theywere taking it away, just getting them to try the product requires that face to face sort of acontact. So it was craft markets as well. Yeah Great Andhad D, You alwaysbefore you brand refresh, had everything always been multitasking, oris that come out more with the new kind of looking feel of the brand, it's always being multitasking, andit's one of the things that from day one we used to try and talk about on social media more so thanmaybe on our website. It was always like trying to get people to thinkoutside the box thing telling them right. You can have a product. This ishow you can use it in different ways, but I think we were so we had so much.We wanted to communicate prior to the reresh that everythingjust got diluted and you'd sort of forget to focus on certain things yousort of be absent minded just that, because weknew that this is a multitasking products. We'd forget to always sort ofshout about it consistently. I think- and that was one of the things wereally struggled with, and I think we still do struggle with trying to propel that message. Even now. It's soeasy to forget about it that it has a Muriad of uses and youcan use something in more than one way. What's O yourt for multitasking in therange Oh mine yeah, you know what I think, I'm goting tosurprise summer. Here I has to be the LAVENDER and lime body. Butter, theskin, deep body, butter and the reason being is because I probablyuse that the most in a variety of ways M. I have actually believe it or notuse that to take my makeup off and it does a reallygood job. I taking my makeup off. I've used, itobviously as a hand, scrub believe it or not,mixing it with a bit of brown sugar and actually used it as a handscrub andthen obviously as a moisturizer for my hands and for my feet and for my body.But what I do love doing at night is actually when my skin is reallydehydrated and I do suffer from dematitis. So it's actually a homonalflare up that there will be certain times of the month where my skinbecomes excessively dry and very flaky, and I actually put that on at nightbefore I go to bed on my face and I do wake up withseriously hydrated and Soen and supple skin. So I think it would probably bethe body butter, the skin, deep body, but televender nine whereor, you Samman,I like the same product. I love. I love the cent of it. The scent I souplifting and the reason we we combined the lavender with the line was again tocut through some of the sweetness of...

...the lavender, because lavender is alsoone of those freguences. That's plery, very it you sways people sway on it alot it can be overpowering or then peoplewho love it absolutely love it, but the line just gives it this kind of almost like, I think, tempoary wist. It gives it AmiOfa contemporary twist to something that is quite as traditional sense. Yes,yeah, that's exactly it and thes its lovely and it's really uplifting thesent. But I can't do I can't do without that body better. I use it on face. Iused it on body and my hand at the moment, which is what everybody issuffering SSO dry, so dry and it's the only thing that kind of helps the tipsof my fingers otherwis. It's horrendous the same withmy my babies as well they're all suffering fomwhch. I Goi jusgenericproblem everywhere at the Mi, but what I love about the Levender and line inparticular I've ad the amount of customer feed that we've received emails or messages on social media ofpeople who saying we act. I actually traditionally really do like Lavengeryeah, but your lavender in lime is really lovely and stunny, and then thatreally kind of gives you a sense of fulfilment that you've createdsomething that has actually gointo beyond people whose expectationsyeah yeah. It's Roally, Nice. I think for me it's less of a wot. You can multitaskwith it, but because of the amount of products I test and sample to find newbrands. With, I see a lot of body batters. I see a lot of Boistrites andsee a lot of facial oils. It's just scos with the natural organictarritory. I guess, but for me your mask is called skin. CASHMIR is soinnovative and so luxurious. It's basically a powder mask which peoplenormally associate with the play base. I have a very dry skin type, so claymasks for me or a bit of Anodo, whereas this there's no clay to it. It's achick pea powder and a yogut powder and it's questraise petals. Yes, S, pittledand Sandel wood, Padandal, wood, padder, and it's like this really bright,mustardy, yellow houser. So it does look a bit scary, but you can literallymix it with anything you have and your cerd Lik you've got some Yoga wack. Itin you've got some Armand Milk fut at that in water. If you've got hydrosoltanything and oil, you put it in, you can mix it with your Argan, an Orange Blosson alixer. So Ido that because I again drives into it gives you more of a hydrating mask, butfor me that's great because it's multisasening but alit's incredibly unusual. I've never seen a mask like that. A powder maskthat's not got Claybay so, and I mean that was, I think. Oh that's been ourmost recent award winner. Actually it won that beauty shortlist award justrecently for two thousand and twenty and it was actually inspired by our cash miry links. So this is amask. That's traditionally used by cashmery brides before their weddingceremony, so we just sort of tweaked the formulation ever so slightly andgave it a bit of a more somet adapted it to suit more Westen lifestyle andthe beautiful thing about the mask is: It is faith and body so traditionallythey would use it on their face and their bodies. It's gentle enough foryour face, but it will have the same gorgeous effect of nourishing andbuffing and evening out the skin turn all over. I think it's good forpresping a body for summer. Oh great ell, be good for Radiante, so there'sLer Egbese that haven't seen daylighe...

...yeah, it's Toite, so ocas we've talked about some favoriteproduct. Obviously, you think of each other as your to a wit people, becauseyou've set ut a company together, but when you were setting up, how didyou know like who was going to do what who was going to formulate who wasgoing to do marketing finances? All of that, I think it was pretty easy.Wasn't it because IA obviously been formulating, I've been doing theformulating, so we kind of decided I'll stay on track with that and then rob Yo, blesser kind of didn't,O shes she's, naturally trained herself up and could at Shoul have a completecareer change upfor this if she wanted to o herself made web designer, that'sfor sure and then SOS formulating and obviouslykind of coming up with new products and research. I is still my role and thenthe social mediaside selling is following up new leads and things likethat as Wel hes role, but then a lot of it overlapsd as well yeah. I thinkthat's how you have to I mean we know each other's trength summer is chiefformulater. She has the most amazing knowledge base of ingredients and howthey work and how to just put them together and create really amazing,beautiful products, but it's about stepping in and helpingone another out when we need to so that we do have making days where I'll comein and she's trained me up on how to make things that well have days wherewe just turn out lots of banches of different products, and there are dayswhere we've done the batchmaking. We've done all of that and we'll both focusin concentrateon other element. So we have our court task that are assigned,but we know that we sort of shift quite seemlessly where, when andwherever we need to to support one another cool. I love that have you ever wished. You had somebodyworking with you caren, oh I don't know I mean sometimes. Yes,I think, especially where I want the business to Geto. I think sometimes Iprobably get there faster. If I had another person- and also you know mypartners gait, I mean you guys know hit me how yeahaveall our events and thingsyesh friends help- and you know I kind of use different skill- sets new artherapist that we use forr events, I've known her in my previous careerfor a long time, so that's been great having a goodnetwork but sometimes yeah. You do miss that person to bounce ideas or for likehe is Tis. The right way to go o so will be doing this. You do feel thatsometimes, but then, at the end of the day, it's quite goodto know that what your building is all kind of off your row back, it's quitequite satisfying but yeah. I think I do need to considergetting someone else in not necessarily as like a cofounder, but when is thewrolt right time to bring a new person in and that person coming from theoutside, not starting it together? I think we quite a difficult transition.wher Hetan started something together. It's quite easy. She yesyeah Yeah I'vekind of started out with the same story on the same goal, but here for you, italmost be like training up a new person yeah, but you know if it works, itcould work really well Yah. I had a question for you caren and Ijust this is something I've never asked you wer thinking about just the otherday, the name Bloma beauty tes. Where did it come from and whats aSIGNIFICANC, so the name Bloma is Whei'm always but to the pratation Beractualit's a sweedish word. I didn't...

...think itwould roll off the town inEnglish, quite as nicely as Lonaders N, and so it's Wedis it les to Bloom, andwhen I wanted to start a company as that, a Pitccingto, an old contact ofmind to say, do you think, there's legs in this concext, I hade to you know,come up with at least a brainstorm, an idea of the name, if not the look andfeel of the brand. So I did, I knew I wanted to have so natural naturisciproots, and so I think everyone's done thisprocess, where you pick words and different languages. Differentgoddesses from you know, Roman in Greek Godi, should need the a Goesson yeah.Oh My gode TN, Oh yeah, and I was just looking all the days Ig.It was like well they're done before everyone's kind of had convotations otthat- and I remember thinking well actually so before I was born, myparents lived in Sweden for a number of years and so growing up. You know our housekind of was very quite Scandinavian. We ate a lot of Caminadans bye meals,our Christmas dinners ore. Quite often Swedish dishes ani think as well like the scandies.Have such a wonderful approach to kind of minimalism, conscious living inbeing in nature, wet Chilhood, a lot AC and forth to Sweeden over theyears with my family- and you know I had many happy Memorie at so, eventhough I've never lived there. It's kind of been quite big influence for me, so I have I thought. Well, let's lookup some tweeish words and Blomo was one of my thought that just kind of soundsreally nice. It reflects like to bloom, it's you know the blooms of theingredients, ofd the products, but also it's you know, being you know givingyourself the best version of yourself. So you know looking beautiful kind ofnaturally and it justpully went from there and yeah the one my partner and Ipicks, and then he is responsible for all of our kind of graphics in thelooking field, he's much better at that than the lovelylooks amazing. You'vegot the branching on it. I love the Brad, yeah. Definitely Sokar what made you like. We spokeabout our turning points that made us switch to Kleanor, or, should I say,green or natural beauty. You know we w ere having our own skin conditions orproblems ofh their own SCIL. What made you decide to mane that switch, so I was buying skin care for a retailor Andin that time I was trying lots and lots of differentproducts, and I never it was sort of my mid tes I'v Never really focused thatmuch on a beauty regime. I was quite minimiliist. I've clean my face I'vemoisturized, but that was pretty much it so being exposed e with thesedifferent products I w like well, I need o serum for this and an I freamand all of these different things my skin just was like. Please stop doingthis to me. It just erapted and I kept finding myself granfitatingtowards the natural products. The girls in my deam were like Al You'R, theactural Bty, queen kind of thing. I just couldn't help myself, I just loved.You know the way those products are branded, the stories behind them, theingredients and I just go- you go down this little rabbit hole. I think whenyou make the switch to kind of conscious or natural and organic beauty-and you start looking all the ingredients you like. What is this, whyis it in there and so from doing that being expose Oso many products? I just started to realize that they were kind of somequestionable gredients out there and I decided to switch basically and it wasquite a long process and still doing it now in some ways...

...but yeah, that's kind of where itstarted so and that's led led me to here today. Esaya customers approaches you Karenand they're looking to make that switch yeah towards a more conscious or a naturalbeauty regime, what kind of advice, but what is a one key advice? Do you thinkthat you would share with them wel just seen as you're a little PLAOhare, but we have written a blog on our website all about making a switch O,there's various steps that we would suggest and that's basically, it'sfased on my personal journey, I'm sure there's other approach is out there,but it's just what I would advise N. I think there's probably two things I would sayis ask yourself why, before you even start switching things up? What is itthat you want to change, and why are you changing? That? Is itbecause of sensitivity? Is it because you're really passionate aboutsustainability? Is it because you just recently become Vegan? It could be anumber of different reasons and I think you've almost got to create your ownethors. Out of the question of why, so you almost makea little ticklist of things that your products must hit and it could be everyone in who buys organic peautycould have a different tick list of what it must be. Some people might say.I want only natural ingredients and Vegan someone else, ig B, like it hasto be certified by this oil association, or it must have no plastic and naturalingredients y there's various different things. So I would say that's a reallyimportant thing to ask yourself because, as soon as you start opening up and thor of different products, you'regoing to lose track of why it is you're doing it, and then you might go down adifferent pass than you wanted to and really end up feeling like. It's notright for you, the kind of conscious, Pete, Tats ID just be really clear onthat. That's something I would advise and the second thing, and it almostlinks back to why I start the businesses try as much as you canbefore you commit to purchasing, because you need to know that one thatproduct is going to match that tick list that you've made for yourself thatpersonal eorce, and you also need to know that it's going to suit yourlifestyle. Is it quick to use? Is it pampering? Is that what you want, andis it going to seat your skin? You know if you're, particularly if you're doingit, because of certain sensitivities actually switching to an essentialloyal pact. Natural products might not be right for you, but going tosomething. That's sential or free soy. Let your honey and Ote bomb, forexample, might well be the perfect product, so I think yeah try and testas much as possible and yea. That's why we do the events say: People going totouch fiel, small e products pop it on thei hands, walk around for a bit, seehow they go with it and then, at the end of the day, decide what they wantto purchase and when we have stores you know, I give out loads and loadsofxamples to people. I'd rather give someone five different cleanses to tryand they come back and they know the one that they want, and they will thenbuy that from us time and time again, I think, that's far more valuable and itmeans that you're wasting less full size, fully packaage products. If youhave to ou, know tlowteway or givethem someone else, you know if it's it just makes sense, and they actuallyhas something we're doing the moment is we don't have a way of selling inperson or letting people try and person so we're doing a kind of postal try before you buy so again check itcheck thatout on the website as well.

If you want to test some products fromthe comfort of your own home, SI think we'll probably round it offthere ye today for our first episode. So thank you so much for listening, AenI've been carrect from a beauty and also intesting to Raria and Esummarfrom Soen skin and watch the space for the next episode yeah. We like so muchyeah having another chat very soon. Les E.

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