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Certified Organic Beauty Defined With Alessandra De Gregorio

ABOUT THIS EPISODE

In this episode Alessandra De Gregorio from certified organic beauty brand Terre Verdi talks to Karen from Blomma Beauty about organic beauty. 

Find out:

- The difference between organic and certified organic beauty products

- What to spot on the product labels to know you're buying organic 

- What's involved in the certification process

- The benefits of buying certified organic beauty products

- What the organic percentages on your beauty products really mean

Hello, everyone and welcome to anotherepisode or the conscious, collector pocast. I am a carrent from Blomabutiand today, IAM joined by Alesandro deglagorio from certified organicstinco Brand Teddy Berdiy, and today we're talking all about what certifiedorganic actally, Nams, Hollo, alesandra Hi Karen. Thank you so much rejoining Etoday. Ithink we should start by sort of going all the way back and defining the termorganic on its own. Before we even get to the certification part say what doesthe term organic mean? Yes, well. Organic means grown ormanufacture without CEICAL, fertilizers or Pasticie, so any sympatic ortilizersin Skim care it um. It means that the ingredients use are as organic as theycan possibly be and uh they would actually be used as opposed to theirnatural form. Where obviously available h an you would still need to payparticular aftention to the presentage of organic content in a kinker product,as well as the sipification et Cetera. But the main thing is that the a the percentage wou need to be as as ashigh as possible, and why do you think using organically grown ingredient inSkiin Cari? So important, your your brand is you using a very highconcentration of organic ingredients and you've got lots of differentcererifications to to prove the quality and the provinence of your products,and so it's obviously really important to you. But can you tell a bit more why? Yes, it's very important to me. Werange between ninety nine and one hundred percent of organic, a consentin our products for all way products, while Eighy G, I think eighty six sityseven percent or on the water base fo um organically. It is really importantto me Um, because chanical rown ingredients have no toxtic pesticideand no chemical recidule Um. There is a study that proves the organicingredient or about one and a half fine, more nucricious than nonorganic ones,and in sinker Um you have a more a nourishing product at the end, thatbrings more victamines and minerals to the skene and therefore there's themore healing properties for several timconditions. The UNPTY antioxidentlevel of organic ingredience is also much Mars. An the one of nonorgan ones,Um and obviously Hie antioxident means M, also more antaging, and we all wantto look younger, an infade an Taythis...

...way. So so yet I it is really importantfor everyone and work, whoever healp I teme overall perfect, and it's almostlike skind food than witrh feeding our skin soy, that we canfend off the aging process and make sure that it's really nourished andprotected an a'm with all WEC congredients and we've got a higherconcentration of th t e kind of Je contense, absolutely and and obviously we toqtcertified organic bt and WHA. What does that mean exactly yes? Now there is no now there's no law,regulation or othese words, organic natural, a specifically for sking care,so they can use freely by by any Bron really so bing certifiedorganic means that someone has done the work for you and carried out all thechecks for quality and integrity. Ingredients in the products can betrased all the way back to the source as well. So certifi browns arerigorevigorously check every year to make sure that they're, following thesaunders that they m that they comply with from the very beginning before a brand,is certified the cirtifier looksat. I needs to improve different things.The packaging used to make sure it recyclable um the claning products eused also so before and after the manufacturing process. Um also need tomake sure that he followed the guidelines and Andon Um and the product doesn't containarmfully ingredients. They could lead into the products ofthemselves, so the train of of ingredients provinence to make surethat this is pracable back to the source, Um and as well as other things,liekeeping an embarcumental own of management, Pan Um. So therefore howthe company operates the recycling and what programs it has in play. Itparicil concern in in a few words the production, organic ingredients andproducts is environmentally friendly. Um of the natural sources are beingused, Respo responsibly, andh Alto, the BIA diversity by diversity is respected.Um, the packaging again is recyclable, the resuptionce of petrochemicalingredients, except for the wonter oerised in the preservatives and thenUm. There is a sense of of GMOs. Um...

Human health is the most importantaspect when, when we certify Youryanic, I s again, like you said it is good forthe skeme Somatica a so basically, whatever we put on our skin penetratewhether we, whether it stays that the higher level or it it penetrates deeperand it goes NTO circulation, we want to make sure that we um the bodyis keptsay. I think that's really incredible. Just how involved the process is. Imean you told me before about the process and well talk about that. Alittle bit later about you know even down to the cleaning products, as yousay, l there's a lot of care and attention that goes into making surethat the products that are certified kit so many criteria, and I guess thatthat's more, we assure ring to the consumer than would you say because y, as you said, organic is anunregulated term and there can be products out therewhich have a very high concentration f organic ingredients. But I guess wecan't then guarantee without the ertification that they've also had the the Um. The packaging aspect check allthe manufacturing aspect checked so t, that's really interesting to know justhow involved that process is anm here in the the UK we m haveassertification and for organic. Can you tell us a little bit more aboutthat that other multiple people who are certifying here in the K and what theSandt in Yes o? If we look at the UK, the mainorganic Sungerd N is from Thesol Association overall, so both for food for forprotexttiles Um for sking care things changed a bit in the last couple ofyears. U What happened was that a few years ago, five of of the main certifiers inEurope- and these are bbih in Germany and then in France wehad COSBIB and Econcer Inegaly Web eash, chair and soscation in the UK. All fiveof them got together and created the costmos soundbards Um. So tit is aninternational stonbird that Isin develope had the European and also atan international level Um by all these um five thirty fieres. So these Sunder therefore is approvedby each one of these intividual individual certifiers and Um. Costmosis now te recognized, Thundar, Tor beauty and will being proiced.

Of course, there are other smallerstandbirds, but I decided to certify becausmost because they're, distictorsand and more videly recognized tunder Um and I believe, because I trulybelieve in organic one. Under percent apot for Food Exceles everything youknow, muty products, I decided to comply with the sandrs greattthat's, areally ensightful than to you, and and so if we are wanting to look fororganic products when we're shocking and certified organic products. Whatwhat this symbol of this oil asaciation that we should be looking for in the EK?Yes, so in the UK. Obviously you still have the Soul Association Lorogo, whichis around Um lowhooded sasoassiciation. I, if is a circular one and at thebottom you will have the word: Cosmos Organic for OrganicPotes, while if, for instance, eqoceart was to certify the products for theproducts that they certify under the Colsa Standar. So the Sundars are thesame, but whoever the body that approves a Sunders will actually allowyou anathe brand te e certified to use their symbol together again with thecostmos Organic Er. Word at Thevotem, so it's a big is leading because,obviously, when you go into a shop and you're looking for a logo, you will bepaced with so many different logos. But if you go and look for the Cosmus, thecosens organic word, whether they're below thesol association or beloweconserbelow, the Cair Nogo, you wil then slowly hard to recognize this andunderstand that they all be not onto their pame under they all complied withthat sowherever. You go fro any any any state that you go to, or even if you,if, if you are in America, you you're buying Um, know European products. Ifyou know those five symbols, then you will be able to to to to to to know toto. You know to toameassure yourself that hey, I know these Um. I know thethirty fier Ey passes or Difiredi. I wilby that COT yeah, so it's almostlike Cosmo says the umbrella. That, in case is the fire standards from the different countriesthat you mentioned, and and in the UK you might see Cosmos, Linkwit, WilAssociation or Ecosert, or hit the French one. That's Ben T K, but theystill certified to the COSMAS standard. You will see the French logo, so theaothe first thing is thet cose, most and thet it's about getting used to YitYouis, even though yet, even though...

Cosmos is right below the Anlogo or byitself. I think that brand now are also allowed because it it's so confusing,are also allowed to just use the wor cosmos, organic and an that will go.That will be Oky so, especially nowadays, where you know we w we, westart shopping online more and more and we can buy products from alloverolover. The place also omen shops may carry sort of some differentcountries Um, but if they I comply, I, if I a decide to stolk Um, certifiedOrganin Corros, they might just speek with cotmes and then stock differente.You know different products having different logos, but at the end of the day they allcomply with the same stounders. And if you, if you understand those dond thatstonder, then you you will be, you will be, you know, would be ointract S, certainly on our website. We stopnatural, organic and organically certified Brans, it's really importantfor us to high light and which have the certification, which adjest withorganic ingredient and then which are with a mixture of natural and organic,so Werewe're kind of quite clear on that inouprescriptions and but yet itwe then obviously don't always have the lowgo there feture stop, but it will bewritten, but yeah, there's Um lots of ways that you can kind of spot thoseorganic poducts m and I think as well. I've Seen Cosmos have a naturalstandard in a stamp as well. Can you tell me a little bit hat yes? Well,just as the words say, castmos Organic Um, organic ensuras that theyre thatthey are stricter. Tostict te rule rules in place for that product andthey have specific presented of organic ingredient. Ogin content is needed toachieve that that that's thunder, but then there is also cousemost natural.On the other hand, which anyway ensures that the Cosmos Sanders are followed inevery other way, none the less, but it does not require the organic content.Um, it's still natural. It still doesn't use specific Um. Harmfulingredients still follows the packaging tuilines et Cetera, but Um as far asthe organic content. The percentage is not there quite yet so thecousmusacusmas decided to to give those bands. U To allow them touse the custmost natural, Lago and again het gets even more complicatedbecause, obviously you still at those five logos, but then at the very bottomyou will have the world cost most...

...natural instead, and this is a bigtreeky um in the UK, especially isleading, because in the past years we weve recognizedthe Sol Association Lorme, specifically Um. We have couple that Wi h with theworld organic. You know in our the back OOUR minds. We know that sociciationmeans organic. So now that we have for beauty products because is natural, Fcanders, then we need to m. We need to put extra care when selecting ourworsing her products, I only if we want them in an organic form Eah, and thatand and that that that ild like to m to spress, because it's it's very M, is itseem the heart of oofthe branset that also Um certify organic, that this hasbeen bit misleading, Um, yes, in the personal for people who mainly buy organic food, that recognizedtheasostation logo with the organic ward. Yet they think we've talked about it before between usand various things. You collaborated on M, but when you start t get into theworld of organic BC, it can be a bit of a Mindood, and you do you have to havethat little bit of an education or a baptism of fire or may maybe make acouple of mistakes, and probably the the natural and the organic, as you say,linked to this orlizatiation could be a bit of a pitball, because you thinkosorlisatition great, you might get that product to hom and belike. Oh it snatural, it D, You know a product, that's been verified and vetted fromthe soil. All the way to the skin an but it's just not got that highcontentationor organic ingredience, an if you really are passionate about onlyusing organic than just make sure you're reading for those labels reallyreally care. Absolutely. Yes, don't just look at this sociotation logo,unfortunately, but read those words right right below for for beauty, I'mnot talking about foods or anything else, because pod, obviouslyasossotiation only um certifies ordanic food. It's you knowall food is natural. I mean you know not not all Tbut, yes, morefood like in Alt, I sothe statation banana does not anydifferent to it: a nonsoile fatation banana and the polor with orchanic. You mentioned a couple of times alreadythat an dees almost like a list av beeningredients or substances that the coilizatation or econcer or any of theCOSMO certifiers. Don't allow. Can you...

...expand on that and other particularingredients in nonsetified skin Kar that we should be looking out for andavoiding? Yes, so if um t well, the least isfairly long. So whatever what I would recommend, consumers is to go online,actually andm and look for a cosmos, non appove ingredients, Um just to makesure that they are not m they're, not buying Um, O just to make sure thatthey are buying what what they really want. If they're into avoiding the toxic MIndeden yetoone. Yes, so thought so that that's what I would I wouldrecommend. I can. Obviously you have the pederol chemicals that that youdon't want to Um. You don't want to Urto encounter to come across Um etCetera, and there are other other ingredients thatI wouldn't personally use like fragrances that I wouldn't personallybuy actually use, of course not, but but by I wouldn't buy anything that hasum fragrances written on it, because fragrances are for say ninety five lastpercent compromplat from peprochemicals as well- and you don't know it's a veryvague board- fagrance Um, it could be, it could come from any anywhere, couldbe anything Um. It's Um, yes, and you will never find out what it really isfor that specific product. So I would suggest Jo t stay away from from themaltogether: Okay and and we talch a little bit about percentages for peoplewho maybe aren't aware of the certification or or maybe just deling,internatural Organit Bat for the first time m. When we see eighty seven percent organic on theproduct. What does that mean? So the certification does not apply to thefull product, but the organic convent could vury fromproduct to probemts Um. There are some ingredients that cannot be found in anorganic form like take. For instance, Um Lidemini Vdmini can come in a in anatural form, which is a tok of a Oll, while the synthetic form is TokoferalAlcitit, but it doesn't come in an organic form. So that Fulli reason and also to allowother ingredens such as clays minerals, then Thi Tunbird will allow Um for atthe percentage of nonorganic...

...ingredients, but obviously um they th. They need tobe natural um unless they are specific preservative that as been approved, but to continueon atfirst ATPE minimum percentage. Organic ingredients infederies requiredto be come certified so every circifire, an different rules but for costmos,specifically Forcertifi Mos organicg. We need to have ninety five percent ofthe plant ingredients. U Then Ed to be organic, so out of all just the plant,the botanical ingredient, when we instead take the fool, the tot offormulation, then I he twenty percent need to be present and then it didbecome ten percent for being so pro. Why would you why you will ask me? Whyis it such as lotpercent of you, your Yur? First, your ttt talking to me byninety percent, ninety five and then all of a sudden twentyy or ten percent?Because because again there are certain ingredients: Tha Cosmos, Don does notclassify as organic. For instance, water water is not classified, can beclassified as organic, but INTHOU is naturally Peteras. That is the mainreason why these a percentage, Oliver Sudden, becomes very low twenty percent,because tallow also things like floral waters, water and water, et CETERA andminerals in the case of Mata Um, yes to to be used in an organic Po. That's great I's really interesting.'cause, I think, a lot of times people take the percentage at faith, value andthey'll say: Oh fifty percent. That means the other. Fifty percent mustjust be the rest of the Porti at. She is fiftypercent of that. Ninety five percent of the Paras ingredient so but rememberthe other, a rule is that twenty percent of the topof formula needs tobe organic, so that either so, if you have a play for, for instance, then youneed to have four instant. Seventy percent clay. Okay, if I want who makit, make it high in PLAC and then theyremaining thirty percent, you could have at least ninety five percent ofthat thirty percent needs to be organic. If it's, if it's Um, how can I sayiif it? It is a planbase Um, the remainder s can base, but it flease.Twenty percent of the overall formula needs to be organic. That's why Ireduce your eighty percent to seventy...

...to allow for the you know for thereminder to have things like ditamine aawit, sad before meat to be. You know that th t that you now beorganic, you not even to Abeteminy, um or maybe specific, essential aws, thatyou cannot find in an organic form and indifferent things, yes and se thatlet me think somtming quite interesting actually, because when it's only twenty percent as aminimum, there's olricty going to be shades of gray within differentorganicalcertified brands. In that Sumen will have the twenty percent to achieve the certification and thenothers will have more than twenty percent a much much higherconcentration of organic ingredients, ort of over and above what the minimumMars. And so would we then look at the label to try to understand how much ofthe PRODUCTIV's organic and Cetainie absolut eation? Yes, so every Um on thelabor, you have an ingredientlise and every ingredient will need to specifywhether the ingredent is orghanic or or nonmorganic. So you will be able tosome somehow figure out what is organic in percentage and what is not, because,obviously also at the top of the ingredient least you're going to havethe upen to have the the ingredients are higher in involue, yes and then atthe bottom of Englandlys. You have the the smaller. You Know: Volume Ingredient ack, but um, but remember because w when we um areusing the organic sondard we we want for for these products to beclum based in the first place. You know or mineral base. We don't we don't wantto use anything and oniously. We cannot use anything synphatic right, so it doesn't marer really the percentage.Yet if you're, comparing Coson as natural and Cosi organic. Yes, you havea huge difference there, but but if you're looking at orgonic yet unless,unless you have water there, then there is no reason why your proucb should notbe ninety five percent Oranic or ninety percent orgonic Um, yes, that the ore,unless you have ninerals, unless you have plays, I mean you, will end up Iyou, will end up being able to figureout what wh what you're buying and why you havetat presented there. Just as I said before, my moisturizer cannot achieveninety plas percent organic because it has water. It has water in it. Lo Yetwe've said any EMOLTIC fires and he...

...most reqired. Also, yes, and and we'vesaid you know, you can't certify water as organic, and I believe that, becauseyou can't, you know, trace the sauce necessarily, and you know everythingthat waters come into contact with a long way and but Alde some plant based ingredients thatShuldand could qualify for the organic ecication which are really difficult tosaw sorganically. Yes, absolutely Um, and this is due to t o to to to thefactor that basically it would be very difficult to to have them in an organicform. First of all, or it would be very expensive to make hem in an organiccor.I remember many many years ago, no little girl, my grandmother had thifarmand epiner and and she decided to make it into Um an organic form so and sheum she lost two thirds of Ercross, just because you know at the beginning,just because she turned U Thevinar into or an organic ciner. Now this was manymany years ago, maybe thirty! Forty years ago now things have changed,because now, if you do have um option, for you know to findhurtylicers that are green and Theyre Natural, I'm sure you will not lose two thirds of yourcrop, but still you are losing quite a bit and its a challenge to findspecific um ingredients. Um. The organic already are difficult tofind in an atural form and find a Minin organic form that some ingredientscannot be found in in an organic form. Even though there is a light chancelike possibility of of them, you know of them echance that they could be grownorganically. I hope Oki make fun yeah. Definitely I think it um organicfarming is less. It can be less consistent because you're, obviouslynot controlling that crop. With these chemicals, the Herbet izes and thepesticides and you're, not genetically modifying the crocps to be more hardyor yet it ould be different from the their original state. If you like, N soyea, it makes sense that there would be a loss N. I guess it also means I'vegot other brands that we work with that sometimes theyre Um the amount of stock that they can giveme changes because they've not been able to source as much of a particularingredient because of the harvest M. I think in particular, Jasmins quitedifficult to saw sorchanically, and so one lady who I workt with shehas organic organic jasmine in her formulation, but it does mean that wesometimes get alot and we sometimes...

...tink et a lot because it's alittlenotpredictable and are there any other specific ingredients which youknow all of that Ar are difficult to find organiclly well Wiyes, forinstance, minor Oli is the only ingredient that could be used a organic,but I I decided toto use the natural form and u justbecause it's it it it's it s quite difficult to find it. It already takesa Lord because Onot nroly it- I is the orange blossom. So is it the is theblossom of o of the argisa flower of the orange. So you already need a lotof petals to to to make this oil and, on top of that, to find the inneragoinform is almost impossible. So when you find it, the cost of that is justincredible. A B like rose Um. I think that minimum you can find in also talking about wholesale price isabout Um five thousand pounds for a leader. Yes, so it it's incredible incredible!So then, so when Y, sometimes you need to need to make tomake to make a choice that is also sustainable for for Your Business, anyes and anbeable also to to create those products, Um long term yeah Os,like your others, uirs. When she went out of Jasmen she she has to stop mmanufacturing. So for this specific ingredient, I didn't want to run intothat Um into that problem. So I decided to touse the nonorganial and Um. That's not say that yourformulations aren't Lo in organic present, Yis, becausethey're very much high percentage, organic ue n and you were one of thefirst brands. Toyou have a waterbase product, be sertisfied to CosmosStandard in the UK. So I always say that Alesande is a trail blazer foranint K, Fran Uto it took two years. It took two two good years to certify, toformulate and certify that Proto ORGANIMADENC. When I realized Um what'eachieved, there was the very first person to who create te water base muchpatmocrizer to be made in thedq. I CS S so had was you know, really rehappy. Such aen tell tell me more about the process. I've I've had the storyEFOR by Ityetyes. Well, it took me about one year too become certified foroil based products and Um and two years...

...fot, the specific Lok. I think thatnowaday it will take much less time if our bran was to look into it now forChosmas, because when I initially signed up, they were again moving fromsolaciciation certification for beauty, products andCosemus and Um. A lot of the supplies were not atrue for cousin. So there wasa lot of working volved with me to get o the writing rediens from the rightsuppliers Um who were getting approved, and so I did a lot of work with them. Acouple of other browns together and to ind convince the suppliers to Um tosource those products for us with ingredients and and then we ended up plicting some ofthe ingredients because they oneed to buy them, involve quantities. So justfor sustenability, we didn't want to splourish all the extra of the Expressand yes, so I think that allthe boxes need to betaked Um, so it something in your manufacturing or your romulation is notfollowing the stongers that you can really be certified under the Sunder.So at time went on and on- and I couldn't find the solution to some someof the some of the problem so um I kept you know, taking time to to try andfind Ta solition the solution. So yes, when I ask other brands, other peopleante pounders, why they're not certified organic? They tell me becauseit's costly, but then my reply is actually because into me was minimum. If I lookat the time ther I spent and h yes, but now I can say I can say: Hey Iam, very happy to beable to Um to be certified organic to offer. My cients toet my clients, a productthat I standbh. Yes, I m an one hundredpercent. An in all sort of certification provesthat that it is ae if it is a valuable and pure product as much as I wanted,so I itually creat the terribarity for for me and my family and Um and aTesaddeterti also to give me the assurance that what I was using on myskin in my M Aneli, my my children's ten was actually Um your and and not asorganic as possible. Ananina Oopar, all...

...the different home ins of packaging andeverything else, Um Yetso, that's amazing! Thank you! So much it'slovely to hear how colaborative it was the proccess because you could be. Youknow, thinking that you didn't want to share ingredients with people, becauseyou wanted to have your own special kind of formulations. But it's amazingthat you came together to kind of move the organic beaty movement forward. SoI think that's Thasactionit but t yes, I think we need to re Lee to cometogether and I think we need to find these calls together. If we reallybelieve in what we're doing so, just like you were doing your puting, if youbrounce together and collaborate thand Igreat, I really appreciate what you'redoing so. Yes, we we there werecases when I would call abrand same pain or in the different country, and they wouldn't know who Iwas wher. I was coming from when I wul start talking bout ingrediente. I wouldjust liy or just leave me alone. You know but beair and yet, but I didfind a few that decided to collaborate. The yes get wat, Mi readol it becausethe range is amazing and we're Goin to Cote your story in another episodeanother time, but thank you for sharing all of yourknowledge that your so well respect in the industry and you have such anamazing knowledge base and I've learnt lots from working with Ol me and Ithank you so much for being par of e Poestoday, but Tan your parent werehaving me anipilar pleasure Hethankka. It.

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